No matter what industry you are from, the reasons for considering WeChat are as follows:

• The popularity of WeChatin China – more than 1.4 billion users
• Compared with receiving WeChatmessages, Chinese people have less habit of receiving and sending emails
• Use WeChatinstead of the website as the main channel for marketing and customer acquisition
• There may be more reasons…

Tencent allows enterprises to apply for and opening the WeChat official account for commercial use, but WeChat official account does not have complete marketing and data capabilities. Here is where the WeChat-CRM comes up. In a word, the WeChat-CRM is to help enterprises to empower their WeChat Official Account for business, marketing, analysis and an end to end SAAS solution.

As the companies have just understood the use differences of WeChat different types, realized that the commercial use is to need the WeChat Official Account, and applied for it, but because the WeChat OA is a new one which has no followers yet, or the number of followers is very small, Now the next question arises: Does it worth to have the WeChat-CRM at the beginning?

Definitely it worth to have WeChat-CRM at the very beginning:

1. To record each of the follower’s behavior track(activities timeline) and WeChatproperties(geographical location, gender, sources, life cycle stages, persona, score, tag them based on their behaviors or interests etc-these important data and record would be very helpful and important for your insight of each of your follower and let’s say if you are going to have WeChat-CRM later, then these data of the previous followers will not be availabled any more, which will leading hard to identify the previous follower’s persona and their use intention of your business later on. WeChat backend does not provide such complete profile and data of each follower, which only involved the alias and WeChat nickname of each follower. That’s one of the reasons why every company worth to have WeChat-CRM at the very beginning.
2. To give your followers an amazing first impression and personalized engagement to increase the retention and reduce the loss rate-Once your WeChat Official Account has been gone alive, then there will be potential customers to come in, so it’s important to give the new followers a good first impression to reply a welcome message and the personalized engagement based on their different sources and WeChat
3. Another depressing fact is-WeChatallow followers to subscribe company’s OA but also allow them to unsubscribe. According to our many year experiences and our research, we found that the loss rate of new followers is average as high as around 50% of company’s OA before they implemented the personalized marketing. But after that the loss rate can be greatly reduced about 40% and can continuing to nurture the follower to become customers.

WeChat marketing is a process of accumulation. Do a good job of personalized engagement on a firm footing, and give each of your follower personalized care. Stick to it, and you will see the harvest and realize the business growth.