First of all, CRM has great commercial value for enterprises. Customers are the wealth and resources of an enterprise and the fundamental basis for its sustainable operation and development. By establishing an effective CRM system, enterprises can deeply understand customers’ needs, preferences, purchasing behaviors and other information, so as to better provide customers with customized products and services. This can not only increase customer satisfaction and loyalty, but also increase the consumption frequency and purchase amount of customers, so as to realize the sales growth and profit improvement of enterprises. In addition, good customer relations also help enterprises to obtain customer reputation and recommendation, expand customer base, expand market share, and enhance market competitiveness.

Secondly, customer relationship management helps to improve the operation efficiency and management level of enterprises. CRM system can help enterprises automate and centralize the management of customer information, sales data, marketing activities, etc., reduce errors and repetitive work in manual operation and information transfer, and improve work efficiency and accuracy. At the same time, CRM system can also help enterprises to classify and analyze customers, identify high-value customers and potential customers, and carry out accurate market positioning and marketing strategies, so as to achieve the optimal allocation of limited resources. In addition, the CRM system can also provide real-time sales and customer data reports, help enterprises to conduct business analysis and decision-making, improve the management level and decision-making effect.

Third, customer relationship management is helpful to establish a good corporate brand image and corporate culture. CRM system can help enterprises establish good channels for customer communication and interaction, and realize effective communication and interaction with customers, including customer service, complaint handling, after-sales tracking, etc., so as to enhance customers’ trust and loyalty to enterprises. By actively participating in customer relationship management and establishing a good corporate brand image and corporate culture, enterprises can shape a positive corporate image in the eyes of customers and improve the reputation and shape of enterprises