the marketing automation management platform。
- iclick
- 2023-06-06
Marketing automation is software that performs, manages, and automates marketing tasks based on big data. It supports most marketing processes, including lead development, segmentation, lead generation and scoring, relationship marketing, cross-selling and up-selling, and more.
Components of marketing automation management platform:
1. A central marketing database: Marketing decisions without data can be scary, but making decisions based on flawed data can make it easier to get the wrong end of the stick, so the collection and storage of marketing data is also important. The central marketing database is the place where all marketing data is stored, such as detailed customer information, interactive behavior, etc., and is the “record system” of all marketing information.
2. Participative marketing engine: Currently, consumers’ consumption concept is changing, forming participative consumption. They care not only about features, but also about the experience of buying products, so brands must always be focused on maintaining a good experience for consumers. A participatory marketing engine is a marketing process and dialogue environment for creating and managing channels. Think of it as the “orchestra conductor” of our interactions with our customers.
3. Analytics engines: Collect huge amounts of data and use it to your advantage. Analytics engines are an effective way to test, measure, and optimize marketing ROI. We can think of an analysis engine simply as a tool for us to learn what works, what doesn’t, and what can be improved.
