Case Summary
Background

Fotile focus on high-end kitchenware area, has a huge sales network in China with a large client base. Fotile wishes to create a full-function WeChat Platform with unique value in marketing and customer service for their clients.

Demand
  1. Fotile WeChat Service Account – how to manage a few hundred thousands of WeChat users to maintain consistency among brand image, brand communication, service and business.
  2. Customer service aspect – how to make WeChat Service Account the only window for customer service with high quality and tracking each visit.
  3. Regional marketing aspect – how to send different WeChat content to users in different regions and achieve a flexible regional marketing with centralized management.
  4. Product sales aspect – how to make it convenient for users to search for catalog information
  5. Fotile expect to combine WeChat user information with enterprise CRM system which will enrich company customer data base.
Chanllenge
  1. 95% of the demands are not supported by WeChat Official Account platform
  2. Non-existing reference for platform construction and operation strategy
  3. Marketing team involved in IT integration
  4. National WeChat marketing management

Parllay Solution

Integrated with Parllay Fotile has quickly completed the data infusion of WeChat official account and its own company CRM system. Fotile also developed a regular customer service improvement activity on “Duokefu” customer service platform. In the same time, Fotile has initiated an accurate regional WeChat message sending strategy and satisfied the goal of a nation wide operation.