Background
51Credit was founded in November 2005 as the first internet personal finance service force in China. After 11 years of development 51Credit has become the hard core of the industry and is the leader of the third-party financial credit area.
Demand
- A fresh established WeChat service account which need to lead users to 51Credit’s WeChat service account by the interactive WeChat function thus create a service base.
- Track and monitor traffic and calculate efficiency and performance
- Send personalized message and track user turn-over performance
- Two WeChat accounts combined operation and wish to improve efficiency
- Promot O2O interaction based on WeChat service account temparary QR Code
Challenge
- Need professional tracking software in order to use QR code as the monitoring method.
- Auto-tagging tool is required for personalized marketing and integrated with tracking technology.
- Require professional product to support multiple WeChat account operation with centralized material management and control over WeChat message sending.
- Require professional port support for WeChat service account temporary QR code.
Key Performance
30
Credit Card Application Turnover Rate
3
Cost Per User Acquire
15
Read Article Click Rate
Parllay Solution
Integrated with Parllay 51Credit has quickly mastered WeChat operation and improved the efficiency of managing two WeChat official accounts at the same time. In the meantime 51Credit has achieved a 30% target client turnover rate through Parllay tracking tech solution and the deep understanding of personalized marketing on client turnover rate. 51Credit now has the data driven marketing ability. Parllay’s enterprise level port has reduced development cycle of offline WeChat customization by internal team member who now are able to launch by demand. 51Credit’s personalized marketing case is selected in Social ONE think tank in the same year.