Optimize WeChat Engagement with deep data analysis
WeChat OA – Mini Program – Website
Keep an eye on users engagement trends and related events to understand the impact of marketing strategies on WeChat official accounts and mini programsParllay data analysis aims to judge the accuracy of WeChat marketing strategy and promote the business in the right direction.
We know that the data provided by WeChat official accounts platform has limited help for marketers. Today, WeChat official account, website, CRM, mini program, and other digital user services (WeChat payment, membership card) are integrated into a marketing mix. Parllay data analysis is dedicated to providing marketers with one-stop data analysis and committed to using data to improve your marketing conversion rate.
Parllay is designed based on the next-generation data analysis requirements, tracking unique users based on the user’s OpenID. It analyzes the data and behavior of users on WeChat official account, mini program and website. Compared to GA, Parllay not only provides data trends but also customer profile.
Use Parllay data analysis to understand the usage of official account and mini program users (including user sources, engagement, and scanning of each QR code, why users who use the official account leave, and which users in the account have not used the applet). Since the last WeChat push, have people interacted more in the public account? Do the user who scanned the QR code offline and complete the purchase? Do the user who clicked on the article link visit the website? How many WeChat users visited the site last week, but unfollowed?
With Parllay Custom Reports, you can save all your most common analysis reports on dashboards, flexible drag and drop, and easy access to key metrics. In addition to saving time, custom reports support WeChat OA, website, and mini program data presentations, so you can compare different dimensional data or different user profile side by side.
Accurately understand how users interact with the WeChat official account to build a more engaging and personalized experience. Parllay WeChat/Web events allow you to use custom properties to track the interaction behavior of WeChat users on official account and website. So you can drill down into the analysis to see exactly what type of content or activity the most users are participating in.
With Parllay’s audience analysis, you can view common characteristics of user groups with the same properties. Parllay audience analysis, allows you to see at a glance who your official account users are, what their common interests are, where they are, whether they are your WeChat users or customers who have purchased products or services. You can save the query conditions at any time, generate reports for different groups, and use this to push, thus achieving one-to-one communication and improving conversion rate.
With just a few clicks, you can see how much different conversion trajectories are in the funnel for different feature users (such as Women + Beijing + Tag A + Lifecycle <paying customer>) within WeChat OA. Parllay funnel analysis will sort through each attribute and value, so you can see why some users are converted.
In addition to what we display in the dashboard, Parllay data analysis also allows you to fully access the raw data and run custom queries for deeper insights. Export data to an existing CRM, DMP, or partner platform using our API.
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