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2023年1月4日
0

MARKETING AUTOMATION

By | IParllay Marketing Blog, WeChat Marketing

MARKETING AUTOMATION

With the development of the Internet and digital marketing, the channels for enterprises to do marketing are increasingly diversified, and the rise of social media has made it possible for companies to engage with users. When it comes to social media, I have to say WeChat. It is a closed circle with heavy relationship and light communication. Enterprises can conduct peer-to-peer interaction with customers. WeChat is an open platform and opens up many technical interfaces. Many customer management functions are realized through the development of these interfaces, so WeChat is a natural customer portal.

Many companies still have misunderstandings in using WeChat for marketing. We only use WeChat as a tool for content dissemination. There is no awareness of customer transformation. If we focus on the user transformation level, the meaning is completely different. Of course, content is important. First we need good content to attract users. Attention is the basic appeal, when your users have the opportunity to understand your business. We can use technology to push different content for users with different reading interests. We observe that a user changes from a basic user to a user who has a preference for certain types of content, and we can further judge his true intention in the process. With different Campaigns on WeChat, we can turn the just open id into a real user.

When it comes to user conversion, it involves conversion efficiency. Conversion rate is the cornerstone of enterprise growth. Improving user conversion efficiency is the core appeal of all enterprises. With the increasing and mature means of digital marketing, marketing automation that can achieve precise marketing and improve marketing effectiveness and efficiency is gradually recognized and adopted by more and more enterprises.

The marketing automation system is more like a central processor. When we face a diversified channel, the first thing we need to do is to integrate. The process of integration is to connect the various marketing channels and open up the identity of the user. When we have the ability to connect to various channels, the next step is to make each marketing channel work together. We can configure the business logic through this central processor to achieve automatic triggering of each channel.

These tasks are only the first step, so that the marketing channels that were originally fighting for each other are managed together and can cooperate with each other, which is equivalent to opening up the omni-channel marketing path. The next step is to further manage the user. To do this, you must be able to track the user in all channels and record the user’s behavior. At the same time, you need to establish a complete label system to identify the user. The more and more labels on the user, the more clearly his profile becomes clearer. From the perspective of marketing, we are not pursuing individual user portraits, but to find a group of users with certain characteristics, and have sufficient insight into such users, which can help us judge what to do next.

The core work of marketing automation will eventually fall to the data level. The technology is not the most important, and the business logic is the first. Any automation realized by the system can be effective from a business perspective. Through the integration of data, the tracking of user behavior data, the accumulation of tag data, the generation of user profile, and the analysis of user depth, the ultimate goal is the transformation of customer value, which is the essence of marketing automation.

Parllay is the leading personalized WeChat marketing platform in China. Through its marketing automation capabilities, Parllay is committed to helping companies transform WeChat users into customers faster and more efficiently, helping them to fully understand and personalize each target user.

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2023年1月4日
0

What’s the difference between the WeChat Official Subscription and Service Account

By | IParllay Marketing Blog, Marketing in China, WeChat Marketing

What’s the difference between the WeChat Official Subscription and Service Account

From the view of WeChat users there maybe not so many differences between the Subscription Account and the Service Account. As it seems like the Subscription Account folding shows inside the Official Account list and the Service Account independent shows in the dialog list in our WeChat. But From the view of Enterprises, it’s almost totally different.


1. QR Code

Whether the Subscription Account or Service Account, the QR code can be created in the background of WeChat public platform. However, the parameter QR code can only be created by the Service Account, which means this will not only can let users subscribe the same Official Account but also can help Enterprises to identify the following users from which channel. Combined with the feature of Parllay-automation, you could also automatically tag users from different channels. Achieving personalized engagements based on user’s tags and their behaviors.

Parametric QR codes have two types of it. Which is temporary and permanent QR codes. The permanent QR codes can be created up to 100,000 to meet the marketing needs of enterprises.

It will required enterprises to develop according to the interface document by themselves if they would like to use the parameter QR code function of the Service Account.

Or the feature could be used directly by choosing Parllay.

2. Data capabilities

The Service Account has much more interface which allows us to check the key data results, such as who scanned the QR codes, who visited the H5 pages by the articles posted in the Official Account, whether they shared the pages to others, all the data related to these kinds of user behaviors can only be available by the Service Account.

This is especially very important to the enterprises who wish to use the WeChat Official Account to convert their users into leads on the websites. Data capabilities are also important to WeChat marketing, you can also create the marketing funnel to do the analysis of conversion, it’s a necessary part of the daily operation of the WeChat Official Account. 

3. Articles post

From the view of the enterprises, the Service Account can post 4 articles each month; the Subscription Account can daily post 1 article. But from the view of users, they can monthly receive up to 4 articles from the Service Account and can be received up to 31 articles from the Subscription Account.

However, although the number of the Subscription Account posted is far more than the Service Account it won’t be shown to the user’s dialog list. The chance that articles can be first viewed by WeChat users is also greatly reduced.

On the other side, Service Account provides a set of AIM(advanced interface module) which allows us to post 100 times daily, by sending different messages to different users, the increasing number of post times greatly improves the effect of precise interaction between enterprises and users.

For example, an enterprise plan to send promotional discounts to users every week on the Service Account. And segment all its users into two groups.

Users of Group A: 1,000 VIP members

Users of Group B: 6,000 ordinary members

Planning to push two messages per week for each group.

So in one month, the enterprise sends total eight messages (2 messages per week, 4 weeks per month) to the two groups of users, while members and VIP members the discount information received are different, but the total number of messages received by each user per month is still four.

4. Template message

Enterprises can apply for the use of template message function through Service Account as a notification to service users. Each industry has its own industry-specific template. Enterprises can submit applications according to Wechat’s prompt in the management feature of Wechat public platform, which can be used after Wechat’s approval. The format of the template message is relatively fixed. Although it can only be edit by text, it can also add links. Enterprises can modify the corresponding fields in a limited range when they use it.

There are two kinds of usage of template messages. The first most common scenario is integration into CRM or systems used by enterprises. For example, if you have a bank card tied to the Official Account, you will receive a notice of withdrawal when it is completed.

The second situation is that template messages are used as activity notifications for the convenience of the marketing department. In this case, it needs the help of Parllay to complete the push. Because the template message can be selected in the WeChat background, but the background cannot available for push, so if the marketing department wants to push the template message to users without Parllay, it needs the support of it’s IT department.

5. WeChat Payment

Wechat Payment is familiar to everyone, but only the Service Account can use the Wechat Payment which can insert links in the pushed articles at will, instead of putting links in the “Read more” at the bottom of the article. This can greatly improve the click rate of article links. Through the practice of Parllay, it is proved that adding the front links in the article, adding links to graphics, and using well-designed CTA (call to action) can greatly increase the click rate by 2-3 times, or even more.

Topics: WeChat Service Account, WeChat Subscription Account, the difference between subscription and service account, menu, QR code, WeChat data, WeChat articles, WeChat menu, WeChat marketing

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2023年1月4日
0

WeChat CRM Customer Nurturing Guide

By | IParllay Marketing Blog, WeChat Marketing

WeChat CRM Customer Nurturing Guide

There are three objectives for customer nurturing. One is to nurture potential customers into factual customers, the second is to nurture small customers into large customers, and the third is to nurture customers into long-term loyal customers.

Targeted content for customers at different stages, sales conversion rate and repurchase rate can be increased by more than 30%.

nurture customers mainly through content development.

Content nurturing potential customers, to provide appropriate content at the right time for different user types, to pull potential customers into the purchase journey, and ultimately to purchase. On the one hand, attracting potential customers through attractive content. On the other hand, through the content, the submarine is introduced into the next stage of the sales funnel, and sales are accelerated and finally purchased.

Providing the right content is based on insight and understanding of the potential. The more you know about your customers, the more content you provide will be in line with their needs, and the easier it will be to achieve the goal of content marketing. For customers in WeChat official account, we understand a lot of ways, basic information to understand gender, city and other basic information; behavior track to understand the activities of WeChat, determine hobbies; tags and interactive tracks to understand customer behavior and sales stage.

By nurturing small customers into large customers through content, we need to continuously input product benefits to our customers, so that they will always keep their enthusiasm and expectation for the products. The prerequisite for nurturing is to identify small customers from the user community. The methods of identification include methods such as source identification, purchase behavior tracking, and lifecycle management.

Nurturing a customer into a long-term loyal customer requires us to produce high quality content on a regular basis. The scope of the content should include product feature updates, industry trend insights, customer growth cases, and more.

We want to ensure that our old customers have sufficient reliance and confidence in the long-term use of the products after receiving our content, satisfying the added value brought by the products and emulating other successful customers.

Nurturing customers is to identify customers at different stages of sales, and to provide appropriate content for each type of users in a targeted manner. Such content marketing is effective.

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2023年1月3日
0

Two common mistakes in choosing WeChat CRM system

By | 未分类

WeChat CRM Customer Nurturing Guide

There are three objectives for customer nurturing. One is to nurture potential customers into factual customers, the second is to nurture small customers into large customers, and the third is to nurture customers into long-term loyal customers.

Targeted content for customers at different stages, sales conversion rate and repurchase rate can be increased by more than 30%.

Content nurturing potential customers, to provide appropriate content at the right time for different user types, to pull potential customers into the purchase journey, and ultimately to purchase. On the one hand, attracting potential customers through attractive content. On the other hand, through the content, the submarine is introduced into the next stage of the sales funnel, and sales are accelerated and finally purchased.

Providing the right content is based on insight and understanding of the potential. The more you know about your customers, the more content you provide will be in line with their needs, and the easier it will be to achieve the goal of content marketing. For customers in WeChat official account, we understand a lot of ways, basic information to understand gender, city and other basic information; behavior track to understand the activities of WeChat, determine hobbies; tags and interactive tracks to understand customer behavior and sales stage.

By nurturing small customers into large customers through content, we need to continuously input product benefits to our customers, so that they will always keep their enthusiasm and expectation for the products. The prerequisite for nurturing is to identify small customers from the user community. The methods of identification include methods such as source identification, purchase behavior tracking, and lifecycle management.

Nurturing a customer into a long-term loyal customer requires us to produce high quality content on a regular basis. The scope of the content should include product feature updates, industry trend insights, customer growth cases, and more.

We want to ensure that our old customers have sufficient reliance and confidence in the long-term use of the products after receiving our content, satisfying the added value brought by the products and emulating other successful customers.

Nurturing customers is to identify customers at different stages of sales, and to provide appropriate content for each type of users in a targeted manner. Such content marketing is effective.

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2023年1月3日
0

How do companies maximize their leads on WeCHat?

By | HubSpot, IParllay Marketing Blog, Marketing Automation

How do companies maximize their leads on WeCHat?

STEP 1: INTRODUCTION

It is crucial to have a clear Wechat introduction for your company. The Chinese like fancy presentations, H5 pages, videos and minisites, so it is important to consider these when building your Wechat account. When your audience sees your Wechat account they will decide their first impressions of your company based on your account page, so it is hugely important to get this right.

STEP 2: CONTENT

Content is the most important part of Wechat Marketing. It can be difficult to get visitors on Wechat, so producing good quality content regularly can help increase your visibility. Content including useful tips, market information, special offers etc can really help encourage your audience to follow you on Wechat.

It is difficult for companies in B2B to produce shareable content, and most of them have the temptation of producing corporate only content. For our company, if we were to only send information about Gentlemen, we would probably not have many followers. Therefore, we choose to produce added value articles for our broad target audience, including market information, tips to achieve success in China and how to maximize results.

 

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STEP 3: COMMUNITY MANAGEMENT

As previously mentioned, Wechat is a closed platform and in the early days, you will really need to heavily promote your account and your content. It may sound simple, but 95% of companies in lead generation fail to promote and share their content in groups, forums websites, and other media platforms. Some companies also forget to share their QR code for their Wechat account on their website and with emails to clients. By not doing this, your company is potentially missing out on a lot of followers. Big companies will benefit from having a community manager; somebody that will integrate themselves into targeted groups, will interact with your target audience regularly share your content in groups and on their moments.

Community Management takes time because you first need to identify where your audience exchange information. You also need to spend time finding influencers who appeal to your audience who can also help share and promote your content.

Spending time integrating, communicating with the right message and replying to questions, and creating groups of members of your audience can be very time to consume initially, but can really pay off in the long run.

STEP 4: CUSTOMER SERVICE

Having an active customer service base on Wechat can be hugely beneficial in terms of instant interaction with customers who have queries. This is a great way to provide instant and direct information and quotations if necessary.

2. WECHAT BRANDING: HOW TO LEVERAGE WECHAT FOR BRAND’S COMMUNICATION

Wechat is the most popular communication channel for brands in China. High-end brands like the idea of privileged access and members deals, whilst mass-market brands have to produce viral content in order to receive maximum exposure.

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2023年1月3日
0

Business Value of the WeChat Official Account

By | 未分类

Business Value of the WeChat Official Account

What functions do companies want to achieve by WeChat, or what business goals do they want to achieve? These questions seem pointless, but many companies just don’t know it. Companies often ask me, what is the value of WeChat? Or what companies can do on WeChat? someone may answer that they wanted to sell things, engage with WeChat users and maintain a good relationship with customers on WeChat, etc.
First, we have to clarify two points: we need to understand the value of WeChat and the users needs; Then we need to divide the business goal into phased indicators, so that we can make the business goals of WeChat marketing practicable.

1.To Win The Market And Seize The Opportunities

With the increasing popularity of smartphones, WeChat has gradually moved from a high-income audience into a popular style. There is no doubt that there are unlimited business opportunities in the market of WeChat. So now, either companies, organizations and individuals, large or small , everyone rushes to register the WeChat Official Accounts in order to gain a place in the WeChat market.

An easy-to-remember name of the OA are usually catchy, which allows you to take the lead in the WeChat market; and a name that matches the company’s identity can help your company stay invincible in the fast-growing WeChat market and win more business opportunities.

2.As A Mobile Marketing Platform

1)Sales-driven becomes workable, businesses delivering product or service information to users promptly and quickly to bring about transactions and deals, which in fact shortens the marketing cycle of business.
2)Better for branding. WeChat users can not only receive information from brands, but also sign up to participate in activities or enroll to campaigns more conveniently. By increasing the stickiness of user engagement, branding can be much more deepen.
3)It can maximize the exposure of promoting sales of goods or other campaigns, timely and effectively let the newest business promotional activities reach to users, and reduce the marketing costs of businesses.
4)Since the bound between online and offline marketing is an inevitable trend, the close-loop of O2O marketing can be done on the OA. WeChat provides a more convenient channel for the combination of the two, such as scanning the QR code.

3.Enhance The Companies Image

The WeChat OA is also part of the company’s intangible assets. Maybe within a year or two, your customers will take the initiative to ask about your WeChat OA. it would be a bit late to apply for one by that time, especially for the clothing, beauty, crafts, communications, multimedia, tourism, social networking, trading and other industries.

4.Building Up A “living pool” To Accumulating Business Users

Without self-service terminal and membership system, users are just like “rushing water” for traditional businesses; through the establishment of self-service terminal and membership system, businesses seem to be able to integrate users into the “reservoir”, but in fact, there are many breakpoints between the two sides, the activity of the reservoir is not strong enough, however the WeChat OA perfectly make up for this deficiency.

5.As A Platform For Customer Research

1)The survey is a very important section for every business to formulate the business strategy. Large companies are even to let special development departments to do the survey. Companies issued questionnaires or telephone research by the 3rd-party in the past were faced with problems such as high cost and inaccurate data. Nowadays, however reach users directly in the WeChat OA to do the survey which can not only active users, but also save a lot of cost.
2)Research of user experience: mobile Internet makes the era of experience economy coming. User experience will become the core competitiveness of enterprises. It includes product experience, service experience, brand experience, logistics experience and other process. These processes can help enterprises make timely operational adjustments through real-time feedback from WeChat users.

6.Management Value As A CRM

The core of the CRM is to use automated analysis to achieve marketing, sales management and customer service, so as to reduce marketing costs, shorten the marketing cycles and improve customer satisfaction. In this way, the ability of WeChat OA to reach users in real time and totally for free is actually to shorten the marketing cycle and reduce marketing costs, which is faster, more convenient and more cost-effective than email and SMS.
As a natural communication tool with users, WeChat greatly facilitates the experience and cost of communication between users and enterprises. The enterprises marketing effect will be maximized especially when WeChat OA integrate with the enterprise’s original CRM system.

7.AS A Mobile Website

Enterprises need websites to provide information in the era of PC. In the era of mobile Internet, enterprises still need websites. However, users do not need to search through Baidu, Google or typing the domain, they can easily acquire information such as business introduction, product services, contacts, white paper, etc just by searching the name of the WeChat OA, reading the WeChat articles or scanning the QR code on WeChat.
For example, when we have followed a WeChat OA of an express company we can query the status of express delivery on WeChat but without login to the website, which saves the switching time between the mobile and the PC end also improves the user experience. The websites(Html pages) carried in WeChat OA have become a very important information entry.

8.To Become The Communication Export Of Brand Culture And Enterprise Information

The flourishing development of WeChat users and Official Accounts has accelerated the trend of business breaking away from media. At the same time, traditional enterprises have shifted the center of self-dissemination from websites, Weibo, internal magazines and mobile newspapers to WeChat.
To enterprises which means: the audience is their own, the content is their own, the channel is their own, the cost is low, and the reading rate is measurable.

9.As The Service API of Product Marketing And CRM

Not all traditional businesses are suitable for e-commerce, but e-commerce is the trend of the times. If the promotion and CRM can be guided from the offline to the WeChat terminal, it would undoubtedly greatly reduce the cost of human, financial and material resources of enterprises, also monitoring and effect assessment will become more assured.

10.As An Entry Of Traffic

Internet economy is actually the traffic economy, without traffic enterprise can not become the e-commerce. As a “User living pool”, WeChat OA provides traffic guarantee for every traditional enterprises such as self-operated e-commerce.
Using WeChat OA to accumulate users, strengthen users’ stickiness through marketing campaigns, and then to do the further sales conversion.

11.Mobile E-commerce Channel

Retailing should become a full channel in the future. Enterprises need to make it as convenient as possible for consumers to take orders at anytime, anywhere. For example, when someone suddenly wants to buy a clothes when he/she is using WeChat, they could purchase orders directly on WeChat OA of Nike or Prada without jumping out of WeChat, and they don’t every need to download an App or go to the website. This is what the user experience. Therefore, WeChat OA can become one of the channels of enterprise mobile e-commerce. It is a perfect experience for customers to purchase orders, finish the payment transactions, even logistics inquiry and customer service all within WeChat.
When enterprises deeply understand the value of the WeChat OA, and then determine what kind of service they want to provide through WeChat according to the needs of their customers, which is what enterprises should do on WeChat to solve the pain points of users.
Therefore, how to do the WeChat marketing should be determined after the enterprises has studied the value of the tools and the needs of their users and then assessed its own capabilities.

12.WeChat OA Changed The Way Of Communication

WeChat OA is a better platform to communicate with customers. Through one-to-one messages pushed, enterprises or brands can engage with users individually and provide more direct and personalized engagement experience. Users can communicate directly with enterprises, or brands on WeChat OA , express their opinions, left the comments in the WeChat articles, and buy products or services directly on WeChat OA.
The value of WeChat OA is just like the slogan of WeChat’s: WeChat is a way of life!
It creates a new communication way between enterprises and customers, discounts and promotions no longer needed. It brings about a change in communication between the two sides. In the past, customers and businesses used contact through advertisements. The appearance of WeChat OA allows users to actively find businesses and keep the good relationship with businesses by personalized engagement to drive business growth. So: the greatest value of the WeChat OA is that it has changed the way of communication!

However, many of enterprises have registered one or even several OAs and posted the QR codes everywhere, they expects users will come in automatically. As a result, only a few hundred or thousands of users after operating for a year and a half. Brand department also working hard, sending content every day, making the OA entirely become into electronic journals or a kind of WeChat daily newspaper.
If the reading rate is not high enough, then add some jokes, chicken soup, success stories, hot topics, these content they may not be interested in reading by themselves, but naively think that users will enjoy it. If the user’s activity is not enough, then designs lots of “campaigns” to activate users which like, forwarding, lucky draw and Golden Egg Breaking Activities. As a result, a group of activists came and went in a hurry.
Although the value of WeChat OA is great to the enterprises, it still needs to make greater efforts to maximize the value of it, which includes the content strategy and update, promotion and maintenance of the WeChat OA in long term. We hope that the enterprises would persevere for a long time, only pay will be rewarded.

If enterprises want to do WeChat marketing, first they need to understand the value of WeChat OA. WeChat OA is not a simple platform, nor is it just a marketing tool. Its appearance to businesses which is an opportunity. If we can fully grasp this opportunity, it will play a huge role in the business growth of enterprise and the development of the Internet market.

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2023年1月3日
0

Drive Users to Your WeChat Official Account with QR codes

By | IParllay Marketing Blog, WeChat Marketing

Drive Users to Your WeChat Official Account with QR codes

WeChat automatically creates a QR code for each WeChat official account, and the app itself has a built-in QR code scanner. You can also customize the QR codes to match your branding. These codes can be posted in all of your marketing channels, such as on other social media networks (not Weibo you might get penalized), product packaging, brochures, or even in your brick-and-mortar stores.
QR codes are a great way to entice customers as they allow you to offer discounts, promotions or free WiFi access. With just a simple scan, you can boost both sales and followers on your WeChat official account.

 

 

WeChat Pay
WeChat pay is similarly based completely around QR codes. Businesses hoping to accept WeChat pay will need to get very familiar with QR codes very fast. As we all know phones can both generate and scan QR codes allowing users to receive and make payments with just their phone alone.

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2023年1月3日
0

WeChat Content: Create Valuable, Emotionally Appealing, and Useful Content

By | IParllay Marketing Blog, WeChat Marketing

WeChat Content: Create Valuable, Emotionally Appealing, and Useful Content

Creating high-quality content on WeChat is absolutely essential and one of the most important parts of successfully maintaining a WeChat Official Account. Content should be informative, useful, and of consistent quality to maintain your base and attract new followers. According to recent research, 49% of the WeChat users would share an article on WeChat if they believe it‘s useful.
People can get bored easily and you need to create content that is interesting and educational in order to stand out and draw traffic. Content on WeChat Official Accounts should generally align with the following rules:

-Make sure that your content evokes positive emotions;
-Create interesting and entertaining visual content (gifs, stickers, infographics)
-Make your content unusual, unique, and useful
-Choose headlines that envoke curiosity, awe, emotion
-Create “how-to” type content that specifically answers the most frequently asked -questions and provides solutions to the problems of your target customers


Research shows that video is also booming on social networks. GIFs and videos are compelling visuals that can support your storytelling, especially for industries like fashion and beauty, food and beverage. Short video, in particular, has become incredibly popular which can be seen with the rise of platforms like Douyin/TikTok and Kuaishou.
WeChat Search
Coming up with new content on a regular basis can be incredibly difficult and if you outsource it, downright expensive. WeChat’s closed system makes it incredibly frustrating as well, as you could create the best piece of content in the world and watch it get little to no traction on the platform. WeChat introduced a search feature in 2018, that many brands have hope to make use of to improve the velocity of their content.
The search function on WeChat is still relatively new, so extensive research and testing has yet to yield any concrete strategies for dominating WeChat search. If it’s like any other search engine, keyword optimization could help drive traffic to relevant articles. This is something to consider in the content creation process and in your overall WeChat marketing strategy.

The “Wow” of WeChat
WeChat recently underwent a massive update in January 2019. Some of the biggest changes were a redesign of the overall look of the app and the addition of a “time capsule” feature similar to Instagram, Snapchat, and Facebook’s stories feature.
A lesser-known addition was the “Wow” feature. When reading articles posted by subscription accounts if users click on the like button, the article will be shown to all the user’s contacts under the “Wow” tab under WeChat’s “Top Stories” section. This drastically increases the importance of likes in terms of content as it gives the content another opportunity for it to spread organically. This makes likes a much larger factor and striving to achieve likes should be a part of every brand’s WeChat marketing strategy.
Scheduling Posts to go out at the right time
Since WeChat Official Accounts are very limited in the amount that they are allowed to post, you should make sure that each post goes out at the right time for the maximum effect. Most articles tend to go out during business hours in China, making it one of the most competitive times to post an article.
When posting an article on WeChat there are two things you should consider on the timing of your article.
1. Picture your target user. When do you think they‘d be reading on WeChat? Commuting time, After work, or maybe even Sunday morning?
2. Look for times when readership numbers are up and competition is low. This prevents your article from getting drowned out while still getting a good amount of views.
Be sure to keep these in mind when formulating your WeChat marketing strategy.

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2023年1月3日
0

Utilize WeChat‘s Location-based Marketing Features

By | IParllay Marketing Blog, Marketing in China

Utilize WeChat‘s Location-based Marketing Features

WeChat can detect user location, enabling brands to target potential customers nearby. This function also comes along with the features like “Shake”, “Look Around” and “Drift Bottle”. This feature covers more than 300 cities and 2,500 counties nationwide.


Leveraging your WeChat followers’ location information can be beneficial for online and offline businesses. These features are where the “Tinder-esque” features come into play. WeChat is often used by singles who use the app to look for people nearby. Be careful when you turn this function on!
DiDiDaChe is a taxi hailing plus personal transport app, similar to Uber. It uses WeChat to access the user location while the user can track the driver’s distance from the pickup address. WeChat mini-programs also use geographical data that users can find when they are nearby.

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2023年1月3日
0

Use WeChat HTML5 Campaigns to Shock, Awe and Engage

By | IParllay Marketing Blog, WeChat Marketing

Use WeChat HTML5 Campaigns to Shock, Awe and Engage

HTML5 (H5) Campaigns are a great way to encourage customer engagement. WeChat Official Accounts are capable of hosting pages built with HTML5 to create unique and creative campaigns. Brands can launch H5 campaigns with a variety of creative features, such as voting, games, quizzes, and more!

To motivate your audience and encourage participation, it’s good to provide attractive incentives, such as discounts and gifts to go along with the campaign.

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