2023年1月3日

Leverage KOLs to Succeed with WeChat For Business

By iclick | IParllay Marketing Blog, Marketing Automation

Leverage KOLs to Succeed with WeChat For Business

iclick
2023-01-03

WeChat KOLs (key opinion leaders) are popular accounts that already have a large number of subscribers. These can be individuals or media organizations that have operate a WeChat Official Account. Brands can search KOLs on WeChat or through marketing agencies. The cooperation model usually requires you to prepare or confirm the content with KOLs who then publish it on their WeChat Official Accounts to promote your brand.
In recent years KOLs have become one of the primary drivers for success on WeChat for business.

In terms of WeChat promotion strategies, this is likely the most commonly used. However, as Chinese consumers have been bombarded with KOL marketing for the last few years it will likely begin to drop in effectiveness.

Use WeChat Advertising to Drive Measurable Results

By iclick | IParllay Marketing Blog, WeChat Marketing

Use WeChat Advertising to Drive Measurable Results

iclick
2023-01-03

WeChat advertising is an effective way to boost followers in the early stages. This form of advertising is only available to companies with a WeChat Official Account. You should create a good amount of content to ensure that you keep your followers after having them arrive on your account prior to launching an advertising campaign.
WeChat provides three advertising options for verified accounts: Moments Ads, Account Ads, and KOL Ads.
WeChat Moments Ads: These advertisements are shown in the users’ WeChat Moments, which is similar to the Facebook Newsfeed. The minimum budget for activating Moment Ads is $50,000 RMB (approximately $7,500 USD). This can be somewhat flexible depending on the company applying to purchase advertisements. This money can then be spent to purchase ads with a variety of targeting options. The price of the ads varies depending on the cities and target audience group.

iclick