WeChat Marketing Automation

For B2B Business

Our marketing automation software is doing well in lead acquisition, lead management and lead nurture for B2B business. You can manage the leads easily that from WeChat Official Account. Moreover, you will have a personalized interaction with every lead in every customer journey stage with our automation workflow, it’s amazing!

Problems faced by the sales team of To B enterprise

INCOMPLETE AND INEFFICIENT LEAD ACQUISITION

UNABLE TO IDENTIFY HIGH QUALITY LEADS

SINGLE CHANNEL AND UNSTABLE SOURCE

LACK OF EFFECTIVE MANAGEMENT OF LEADS

Lead Acquisition

iParllay provides a series of functions for obtaining sales leads, such as QR code, content marketing tools and so on. Using such tools you can create beautiful pages and attracting post used in WeChat Official Account. No technical knowledge required, you can use our tools easily in obtaining more sales leads.

Lead Management

With iParllay, you can track the leads’ activities in WeChat automatically and send the information to the marketing and sales colleagues. Also, you can engage with every lead in personalized way by our automation tool.

Lead Nurturing

Our consultants will help you create your persona and map out the customer journey. Based on the persona and customer journey, nurture the sales leads will be more effective and efficient. You can interact with the leads in personalized way according to their properties, their scores, their persona, and their customer journey stage. All of this will play a role in closing a deal in shorter time.

Lead Sync

iParllay enables you to tie your HubSpot CRM to WeChat users to see who they are,what they have done in your WeChat Official Account, and empower HubSpot Marketing Tool to engage with them. And you can control workflow by webhook to use 3rd party data in real time. It not only meets the needs of marketing team to obtain, manage and nurture sales leads, but also solves the problem of sync leads with sales departments. With the help of marketing automation capabilities, it is also possible to update the recent activities of the sales leads at any time.

Lead Conversion

We understand the challenges faced by companies in adopting marketing automation tools. iParllay provides multiple dimensions of marketing analysis tools for WeChat Official Account, you can clearly view each WeChat marketing campaign details, and accurately calculates the input-output ratio ROI.

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