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Build a Cross-platform User Journey

By 2023年1月4日 No Comments

Build a Cross-platform User Journey

User Journey refers to the entire process of user interaction with the company from the first contact until the payment is completed.

It’s useful to invest some time and experience in creating a user’s journey.

  1. To be able to understand customers more thoroughly and comprehensively, to accurately analyze and classify customers.
  2. Focus on the entire process from the initial visit to the goal, not just one aspect. This kind of setting can avoid the disadvantages of excessive attention to detail, and we can analyze the advantages and disadvantages of our products and services in all aspects.
  3. Customer journey analysis is done entirely from the perspective of the customer. The company can directly understand the pain points of each stage of the customer and what the customer wants at this stage.
  4. Help companies refactor their products or services into business process reengineering.

The HubSpot+WeChat integration solution syncs WeChat users to HubSpot’s CRM. Contact activities include not only their behavior on the web side, but also their behavior on the WeChat official account. The user’s cross-platform behavior activities are unified in HubSpot. The enterprise can obtain the cross-platform behavior of the contact in real time, timely understand the activities of them on the web and the WeChat side, and seamlessly identify the potential customers/sales opportunities online (website + WeChat).

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