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2023年3月30日
0
What are Analytical CRM Tools?

The Top 4 Marketing Strategies for China in 2023？

By | IParllay Marketing Blog, Marketing Automation, Marketing in China, WeChat Marketing

The Top 4 Marketing Strategies for China in 2023？

China has become one of the most important and attractive markets in the world because it is continuously growing. With a population of over 1.4 billion people and a fast-paced economy, China is an attractive destination for businesses to expand and reach a new customer base. Although there are many opportunities for business to expand in China, challenges also need to be considered. Just as the saying goes, where is an opportunity, where is the challenge. Therefore, marketing to China requires a unique approach that is different from marketing in other countries to deal with challenges. In this article, we will provide you with the top 4 marketing strategies for China in 2023.

  1. Leverage WeChat for Business

WeChat, with over 1 billion monthly active users, is the most popular social media app in China. It is more than just a messaging app, as it also serves as a payment platform, and various mini-programs and the function of official account are also available. Leveraging WeChat for business is a necessary strategy for any business looking to market in China. Then how to use those functions? To create a WeChat account, you need to download the app and sign up with a Chinese phone number. You can create an official account and a mini-program to showcase your products or services. WeChat also provides a social media platform where you can share content and interact with your followers. WeChat payment not only improve the sales efficiency of business but is helpful to collect leads. Another effective marketing strategies on WeChat is to use KOLs (Key Opinion Leaders) to promote your products or services. KOLs are influencers who have a large following on social media platforms. Collaborating with KOLs can help increase your brand exposure and reach a wider audience.

  1. Utilize B2B Digital Marketing Agencies

If you are looking to market your products or services to other businesses in China, then you should consider utilizing B2B digital marketing agencies. B2B digital marketing agencies specialize in providing customized marketing solutions to businesses that want to market their products or services to other businesses. B2B digital marketing agencies can help you identify your target audience, create a content marketing strategy, and implement marketing campaigns that are tailored to the needs of your business. They can also help you track and measure the success of your marketing campaigns, allowing you to adjust your strategy if necessary. When choosing a B2B digital marketing agency, it is important to choose a reputable and experienced agency that has a deep understanding of the Chinese market. Look for agencies that have a strong portfolio and positive reviews from their previous clients.

  1. Focus on Content Marketing

Content marketing is a crucial marketing strategy for businesses in China. It involves creating and sharing valuable content to attract and engage your target audience. The goal of content marketing is to build brand awareness, establish credibility, and drive customer engagement. When creating a content marketing strategy for China, it is important to take into account the cultural differences and preferences of your target audience. Chinese consumers prefer content that is visually appealing, easy to read, and informative. They also prefer content that is personalized and relevant to their interests. To create a successful content marketing strategy in China, you should focus on creating high-quality content that resonates with your target audience. The content that you can create includes blog posts, videos, infographics, and social media content. You should also promote your content through social media platforms like WeChat, Weibo, and Douyin to increase your reach. Despite of high-quality content, it still needs to be promoted on various media platform for more attention. Nowadays, the speed of spreading information is so fast that it’s necessary to take advantage of tools to push the content that we want to share to avoid being flooded.  

  1. Optimize for China’s Search Engines

China has its own search engines, such as Baidu, which dominates the most of China’s market share. If you want to be visible to your target audience in China, you need to optimize your website and content for a better rankings on these search engines. To optimize your website for Baidu, you should focus on on-page and off-page SEO. On-page SEO includes optimizing your website’s structure, content, and meta tags. Off-page SEO includes link building and social media marketing.

When creating content for a better ranking on Baidu, you should focus on creating content that is relevant to your target audience and includes the keywords that your audience is searching for. Those elements will help your content appear in the search results when your target audience is looking for information about your products or services. In addition to optimizing your website and content for Baidu, you should also consider using paid search advertising to increase your visibility. Baidu offers a range of advertising options, including paid search ads and display ads, which can help you reach your target audience and increase your brand exposure.

Conclusion

Marketing to China requires a method that is suitable for Chinese market. Culture difference and preference of Chinese customers are all elements that customers can’t neglect. Besides professional investigation, some products can also help companies to get familiar with those elements quickly. By leveraging WeChat for business, utilizing B2B digital marketing agencies, focusing on content marketing, and optimizing for China’s search engines, you can effectively reach your target audience in China and grow your business. When implementing these marketing strategies, it is important to monitor and measure the success of your campaigns and adjust your strategy if necessary. Working with experienced digital marketing agencies can help you navigate the Chinese market and create a successful marketing strategy that drives results for your business.

If you are looking to expand your business into the Chinese market, then you need to develop a comprehensive marketing strategy that takes into account the unique needs and preferences of your target audience. By utilizing the top 4 marketing strategies for China in 2023, you can effectively reach your target audience and grow your business in this exciting and dynamic market.

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2023年3月13日
0
What are B2B solutions?

What are B2B solutions?

By | HubSpot, IParllay Marketing Blog, Marketing Automation, Marketing in China

What are B2B solutions?

B2B solutions refer to products, services, or software designed for businesses to use when interacting with other businesses. B2B stands for “business-to-business,” which means that these solutions are created to help companies better conduct their operations, particularly in areas such as sales, marketing, logistics, and procurement.

Examples of B2B solutions include: Customer Relationship Management (CRM) software – this is designed to help businesses manage their interactions with customers, including sales, marketing, and customer service. Enterprise Resource Planning (ERP) software – this helps companies manage their day-to-day operations, including financials, supply chain, and human resources.

Supply Chain Management (SCM) software – this helps businesses manage their supply chain, including procurement, inventory management, and logistics. Marketing automation software – this helps businesses streamline and automate their marketing campaigns, including email marketing, social media marketing, and lead generation.

Payment processing solutions – these are designed to help businesses process payments from other businesses, including credit card payments, electronic fund transfers, and more.

 

B2B (business-to-business) solutions refer to products, services, or technologies that are designed to help companies and organizations do business with one another. These solutions are created to meet the needs of businesses and are often more complex than consumer-oriented products.

 B2B solutions can cover a wide range of products and services, including software, cloud-based services, professional services, consulting, logistics, and supply chain management, among others. B2B solutions are often designed to help businesses streamline their operations, reduce costs, and increase productivity. They can also help companies manage their relationships with suppliers, customers, and partners, and improve communication and collaboration.

What are B2B solutions?

Examples of B2B solutions include enterprise resource planning (ERP) software, customer relationship management (CRM) software, supply chain management software, and marketing automation platforms. These solutions are often sold to other businesses through direct sales, resellers, or other distribution channels.

 

B2B (Business-to-Business) solutions refer to products, services, or technologies designed to meet the specific needs of businesses, organizations, or government agencies. These solutions are typically developed by companies that specialize in providing products or services to other businesses rather than to consumers. B2B solutions can include a wide range of products and services, including software, hardware, professional services, financial services, logistics and supply chain management, human resources and talent management, and marketing and advertising services. For example, B2B software solutions can include customer relationship management (CRM) software, enterprise resource planning (ERP) software, and supply chain management software. B2B financial services can include banking, insurance, and investment services designed for businesses.

 

B2B solutions refer to business-to-business solutions, which are products or services designed to support the needs of businesses that are selling to or collaborating with other businesses.

 B2B solutions can include a wide range of offerings, such as software platforms, marketing tools, supply chain management systems, and professional services. B2B solutions are typically created to help businesses improve their operational efficiency, reduce costs, streamline processes, and ultimately increase revenue. These solutions may be sold directly to businesses by a provider, or they may be part of a larger suite of offerings provided by a business solutions provider.

Examples of B2B solutions include customer relationship management (CRM) software, procurement and sourcing platforms, marketing automation tools, and logistics and transportation management systems. B2B solutions can also include professional services such as consulting, training, and technical support. Overall, B2B solutions are critical for businesses to operate efficiently and effectively in today’s competitive environment. They enable businesses to streamline their operations, better manage their relationships with other businesses, and ultimately drive growth and success.

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2023年3月6日
0
wechat SCRM

How to effectively market in China?

By | IParllay Marketing Blog, Marketing Automation, Marketing in China, WeChat Marketing

How to effectively market in China?

China, with a population of over 1.4 billion people, becomes a massive market full of business opportunities in entrepreneurs’ eyes. The country’s economy has been growing rapidly over the past few decades, and it is now the world’s second-largest economy. China’s booming economy makes it an attractive target for businesses looking to expand their global reach. Just as the saying goes, where demands are, where markets are. When more and more Chinese people become rich and can afford a lot of things, there are increasingly demands in market. China, with a large population, naturally becomes an ideal choice where companies want to expand their business. However, China’s unique culture, language, and business environment can pose challenges for foreign companies looking to market their products or services effectively in the country. Opportunity and Challenge are always exist meantime. The business that can gasp valuable opportunities must have the courage to overcome all of barriers. Besides that, the capability to capture latest information and to use it in practice is the key to stand out in fierce competitions. In this article, some marketing advice in China will be given to guide businesses market themselves effectively.

Investigation on Marketing to China

Before attempting to promote a product or service in China, it is essential to take an investigation about the market information in China and understand the culture, language, and consumers’ behavior of China. One of the most important factors that businesses need to consider is the country’s language when marketing in China. Although many Chinese people can speak English, it is essential to be able to communicate effectively in Chinese. It is particularly important when it comes to branding and messaging, as cultural nuances and linguistic subtleties can significantly impact how a product or service is perceived. Another essential aspect of marketing in China is to understand the country’s unique digital landscape. China has a highly developed online ecosystem and many of its citizens are using social media and e-commerce platforms that are not commonly used in the Western world. Social Platforms, such as WeChat, Weibo, and Douyin (the Chinese version of TikTok), are essential channels for marketing in China. Each platform has its own features and functions, which all need to be analyzed carefully before making a decision. China is a diverse and complex country, with many regions, different dialects, and subcultures, so it is vital to collect detailed information on the market in which you want to enter.

wechat SCRM

Localize Your Brand

Businesses must consider the way to localize their brand and messaging in China. To adapt to China’s environment, businesses not only need translate their marketing materials into Chinese but also need to be familiar with local culture. The translation of brand information is the first step to improve brand awareness in a strange environment, but it is not only the transformation between two languages. A good translated version is based on the mastery of cultures. Therefore, culture is the element that companies can neglect in the process of marketing to China. When it comes to branding, companies must pay attention to Chinese people’s attitude towards to their brands and logos. For example, certain colors and symbols have totally different connotations in China. Red is a popular color in China because it is associated with good luck and prosperity, while black is often associated with death and mourning. In such a situation, some elements of your logo or brand ads should be adapted to avoid cultural conflicts. High quality translation and mastery of culture is just the ground of making a successful localized strategy. It’s proved that a companies’ make a successful strategy when its brand arises resonation of target audience just as it does in the local country.

Partner with Local Influencers

Influencer marketing is the product of the popularity of social media. With the appearance of various social platforms, more and more people transfer their communications from offline to online. Nowadays, they like to communicate on those platform no matter in life or at work and often spend most of their time on social platforms. Of course, they not only communicate on these platforms but also share anything interesting. Moreover, people even tend to deal with their work on social channels sometimes because the functions of social platforms becomes stronger. Gradually, some people who often share their experience and general knowledge in a certain field attract attention from a batch of users. They often output some high quality content to help some people solve problems or share some wonderful opinions to inspire readers to think deeply. These people are KOL or influence of social media. A large follower base enable them to help bands improve their customer awareness promptly. That’s the reason why more and more companies choose to cooperate with some influencer on social media. Influencers of social media have obtained trust from customers through their efforts in a long term. Therefore, the information that they post are easier to be believed by users. What’s more，their numerous followers help brands uplift their exposure rates in a short time. China has social media influencers with millions of followers. Partnering with local influencers can be an effective way to reach Chinese consumers and build brand awareness.

WeChat Mini Programs and Official Accounts

WeChat is a popular social media platform in China, and it is an essential channel for marketing in the country. Over one billion monthly active users enable WeChat to become one of the most popular social platforms in China. Moreover, its user base is still increasing year by year. The reason why the users of WeChat has increased continuously is that more and more functions of it are developed. Among various functions, WeChat Mini Programs and Official Accounts are often used for marketing and brand promotion by companies. WeChat mini programs are lightweight apps that can be used within the WeChat platform but not take up the memory of smartphones, which provides convenience for people who often need use smartphone to deal with some trivial work and have to download lots of Apps. For better brand awareness, most companies choose to develop its own WeChat mini program and form its own brand community in WeChat ecosystem. Through their own WeChat mini program, they can promote their products and interact with customers directly, which is also a good way to improve customers’ loyalty. WeChat Official accounts is another service of WeChat. Businesses can post product information and create some high quality content to present the features and advantages of products or services. If you don’t have a detailed concept about it, you can deem it as a Facebook pages where content, promotions, and customer service and be shared.

In conclusion, effectively marketing in China requires a deep understanding of the local market, culture, and language, as well as a tailored strategy. Businesses looking to expand their reach in China should consider partnering with local influencers and adapt to local social media channels, leveraging the power of WeChat to engage with customers and promote their products or services.

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2023年3月3日
0

What are the benefits of using CRM?

By | IParllay Marketing Blog, Marketing Automation, Marketing in China, WeChat Marketing

What are the benefits of using CRM?

Customer Relationship Management (CRM) is a powerful tool that helps businesses achieve these goals by organizing, automating, and synchronizing their customer interactions. CRM software is designed to manage customer interactions across different channels and touchpoints, including email, phone, social media, and in-person interactions. The benefits of using CRM are numerous and can have a significant impact on a company’s bottom line.

A: CRM systems help businesses build and maintain strong relationships with their customers by providing a 360-degree view of customer interactions, preferences, and history. This information can be used to provide personalized services and experiences, which can lead to increased customer loyalty and retention.

B: CRM systems automate repetitive tasks such as lead management, sales forecasting, and customer support. This can free up time for employees to focus on higher-value tasks and improve productivity.

C: A CRM system provides a centralized platform for managing customer data, which can improve collaboration and communication among teams. This can lead to better teamwork and more effective problem-solving.

D: CRM systems can help businesses improve their sales performance by providing insights into customer behavior and preferences. This can enable sales teams to identify new opportunities and tailor their approach to better resonate with customers.

E: CRM systems can help businesses provide better customer service by providing quick access to customer data, which can help resolve issues faster and improve the overall customer experience.

F: By improving customer relationships, efficiency, collaboration, sales performance, and customer service, CRM systems can help businesses increase revenue and profitability.

How to do?

To implement a CRM system, businesses should follow these steps:

A： The first step is to identify the specific business goals that the CRM system should support. This will help in selecting the right CRM system that aligns with the business objectives.

B： Analyze customer needs and preferences to identify what kind of data the CRM system should collect and how it should be used to deliver personalized services.

C： Based on the business goals and customer needs, select the right CRM system that meets the requirements. Consider factors such as cost, ease of use, scalability, and integration with other business systems.

D： Once the CRM system is selected, customize it to meet the specific needs of the business. This may involve configuring workflows, designing data fields, and integrating with other business systems.

E： Train employees on how to use the CRM system effectively. This can include training on data entry, customer segmentation, lead management, sales forecasting, and customer service.

F： Continuously monitor the performance of the CRM system and optimize it based on feedback from employees and customers. Regularly review data quality, user adoption, and system usage to ensure the system is delivering the intended benefits.

at all , CRM systems provide businesses with a comprehensive view of their customers and enable them to deliver personalized services and experiences. This can help businesses build stronger customer relationships, improve efficiency, collaboration, sales performance, customer service, and increase revenue.

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2023年2月27日
0
omni-channel marketing

what is omni-channel marketing？

By | IParllay Marketing Blog, Marketing Automation, WeChat Marketing

what is omni-channel marketing？

In today’s digital age, customers are no longer confined to just one channel for interacting with brands. They can interact with businesses on multiple platforms such as websites, social media, mobile apps, and physical stores. With so many touchpoints available, it is becoming increasingly difficult for businesses to provide a seamless experience to customers. That’s why omni-channel marketing is proposed. Then what omni-channel marketing on earth and how does it assist businesses to reach customers successfully? In this article, you can have the opportunity to get know about omi-channel marketing from comprehensive perspectives.

Definition of omni-channel marketing

Omni channel marketing is a strategy that businesses use to provide a seamless and consistent experience for customers across all touchpoints. It involves integrating all the channels that customers use to interact with your brand together in a cohesive way. Those channels integrated under the strategy of omni-channel marketing include official website, mobile app, social media, email, physical store, and any other channel that customers may use. The strategy has become increasingly important in the modern business world, as customers are more likely than ever to switch among different channels when they purchase something they need.

The Benefits of Omni-Channel Marketing

Omni-channel marketing benefits customers and businesses a lot. For customers, it provides a seamless and convenient shopping experience across all channels. Customers can browse products online, choose the one that attract them the most and remember the information about it. Then they can visit the brand’s physical store to try out the product that they selected online previously ，have a real experience of the product，and make a comparison between the platform online and offline before they make a purchasing decision. With the support of omni-channnel marketing strategies, customers can enjoy a consistent experience and make a wiser purchasing choice in the shortest time and at the lowest cost.

For businesses, omni-channel marketing can help to increase sales and improve customer loyalty. By providing customers with a seamless experience across all channels, businesses can establish a good image in customers’ mind, obtain trust from customers, and retain old customers easier. In addition, omni-channel marketing can help businesses to reach more new customers and increase brand awareness by expanding their reach across diverse channels. Nowadays, with the development of information and the popularity of the Internet, more and more customers are accustomed to browsing various platforms and obtaining information from multiple channels. Therefore, Omni-channel marketing strategy is a good opportunity for business to improve brand’s exposure, which is helpful to be remembered by more customers and becomes their potential choice gradually.

omni-channel marketing

How Omni-Channel Marketing Works

Omni-channel marketing involves integrating all channels that a business uses to interact with customers, including online, mobile, in-store, and social media. The goal is to provide a consistent and seamless experience across all these channels so that customers can interact with the brand in the way that suits them best. To reach the goal, businesses need to develop a strategy that covers all touchpoints that a customer might have with their brand. These touchpoints include everything from online advertising, social media marketing to in-store displays and customer service. The core of omni-channel marketing is to use data for a better understanding of customers and their preferences. By tracking customer interactions across all channels, businesses can gain insights into what their customers want and tailor their marketing messages accordingly. For example, a business might use data to identify that a particular customer prefers to browse products online before making a purchase in-store. The business can attract the customer through tailored advertising and offers and ensures that the customer’s in-store experience is consistent with what she saw online. Omni-channel strategies can help business track the journey of customers on all touchpoints in a real-time way, output a database about each customers, and supply a reference for the design of detailed promotion strategies. Eventually, the business can reach a high conversion rate effectively.

 

Implementation of Omni-Channel Marketing

  • Implementation of Omni-channel marketing can be a complex and challenging process, but it is essential for businesses that want to remain competitiveness in the modern marketplace. Here are some steps that businesses can take to implement omni-channel marketing effectively:
  • Analyze your customer data: Identify the different touchpoints that customers have with your brand by analyzing your customer data, which includes activities from the browse of brand website, the visit of physical stores to the interaction with brands on social media.
  • Develop a strategy: Based on your analysis, develop a strategy that covers all the different touchpoints, which might involves investing in new technologies or marketing channels, such as mobile apps or social media advertising.
  • Build a unified customer experience: Create a unified customer experience across all channels so that customers can switch among multiple platforms freely. To provide a consistent experience for customers, the business need use consistent branding and messaging, as well as ensuring that customers can easily access the same products and services across different channels.
  • Train your staff: Train your staff to deliver a consistent customer experience across all channels so that customers feel to be supported and valued no matter how they choose to interact with your brand.
  • Monitor your results: Use data to monitor your results and identify areas where you need to improve. It might involve tracking customer feedback or using analytical tools to measure the effectiveness of your marketing campaigns.

Conclusion

Omni-channel marketing is an essential strategy for businesses that want to provide a seamless and consistent experience for their customers across all channels. By integrating all the different touchpoints that customers have with their brand, businesses can build trust and encourage repeat purchases, as well as reaching new customers and increasing brand awareness. However, the implementation of omni-channel marketing can be a complex process, requiring careful analysis of customer data, the development of a unified customer experience, and the training of staff to deliver consistent messaging and branding. In today’s highly competitive business environment, it is no longer enough to simply provide good products or services. Customers are looking for a seamless and convenient shopping experience, and businesses that fail to deliver it risk falling behind their competitors. By implementing omni-channel marketing, businesses can meet the expectations of their customers, improve customer loyalty, and promote the growth of conversion.

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2023年2月13日
0
mini programs marketing tools

Get a WeChat Official Account from Iparllay

By | IParllay Marketing Blog, Marketing in China, WeChat Marketing

Get a WeChat Official Account from Iparllay

More and more social channels are flooding into our life to meet the communication need of people, which changes the pattern of communication and information dissemination. The appearance of social media also improves the revolution of marketing. For better brand exposure, the method of marketing must keep pace with the times. Therefore, the personnel for marketing always pay attention to emerging social media closely. According to local situations, different social platforms are developed and popular among people in different countries. WeChat is the only social platform with more than one billion active users in China, therefore it arouses much attention from businesses. Any company aiming at entering the market of China must focus on the significant role of WeChat in information dissemination. If you are a firm that wants to expand the business and build your brand in China, WeChat must be a strong tool to help you reach your goal. As a local platform with a large user base, WeChat could reduce the challenges that companies will face in unfamiliar surroundings. With the help of WeChat, you get to know about the features of users from China quickly and make tailored strategies for marketing. Then which functions of WeChat can help you nurture and attract customers effectively? WeChat official accounts and mini-programs are two functions that enterprises can’t neglect for better marketing effectiveness in China.

mini programs marketing tools

What is a WeChat official account?

WeChat official accounts are important functions provided by WeChat for firms to generate leads effectively. Then how does a WeChat official account serve for companies’ marketing? Firstly, it’s a mature channel to help brands gather followers. Being immersed in the flood of information, people are more cautious about their choice of purchasing nowadays. Therefore, it’s more important for brands to maintain old customers for relatively stable conversion. WeChat official accounts are available for companies to maintain existing followers and improve their loyalty. Moreover, it supplies a platform for companies to interact with their customers and keep a good relationship with clients in a long term. Second, it can send followers to push notifications. With the support of WeChat official accounts, no matter when companies post content, a push notification will be automatically sent to followers in time. Any campaign or information of companies can be known by its followers as fast as possible, which increases the exposure of brands and maximizes the effectiveness of marketing. Third, it can redirect followers to a website or e-commerce. The content posted by companies stimulates customers’ purchasing desire to inspire them to place orders from companies, therefore it can influence customers’ decisions in purchasing.

What is a WeChat mini-program？

Mini-programs of WeChat can be regarded as simplified apps. They are often products provided by a third party on WeChat for users to enjoy some functions directly. Various mini-programs enable WeChat to supply better services for users at the lowest cost. It’s said that mini-programs are apps within WeChat. The users just need to search for the mini-program that they need on WeChat and don’t need to skip out from WeChat for downloading new apps. Moreover, mini-programs don’t take up the memory of smartphones. Mini-programs of WeChat promote the efficiency of work, which is also the reason why more and more people in China choose to deal with trivial work or communicate with colleagues and customers on WeChat. Integration of diverse functions on WeChat supports their work more effectively and marketing for their brands more conveniently. companies, therefore it can influence customers’ decisions in purchasing. 

Why you should get a WeChat official account from Iparllay?

WeChat official accounts and the mini-program of Iparllay improve the register conversion and customer repeat purchases. Firstly, the service of WeChat official account and mini-program from Iparllay help businesses identify the users of various mini-programs on WeChat official accounts. CDP of Iparllay can analyse the data across platforms by the following three steps.

l Integrate WeChat official accounts with Iparllay to form WeChat CRM.

l Combine WeChat mini-programs and Iparllay to form mini-program SDK

l Set up marketing automation through Iparllay workflow.

Based on the above steps, you can not only identify users of the mini-program on WeChat but also transform the traffic from the official account to the mini-program. Secondly, Lead the followers of companies’ WeChat business account to mini–programs automatically. Based on the journey of users of companies’ WeChat official accounts and users’ attributes, Iparllay can stimulate inactive users to use mini-programs in various marketing situations. The traffic leading often occurs after several situations: click menus or links; followers scan QR codes; open mini-programs; reply to some keywords. Thirdly, take advantage of official accounts to improve the conversion rate of mini-programs. Iparllay makes up for the shortcoming that brands can’t communicate with users of mini-programs through diverse functions of official accounts used for interactions. Iparlly can help brands push personalized content in official accounts to certain fans, improving the conversion of users from mini-programs. Fourthly, maintain old customers and inspire them to purchase again. Iparllay not only tags and classifies the customers who place orders on brands’ WeChat official accounts but also improve the repurchase effectiveness of users’ mini-program about followers’ habits, interest and status through the private traffic pool. Iparllay push template messages, campaigns, mini-programs and articles with pictures for brands. Fifthly, track and monitor the real-time data from mini-programs. CDP of Iparllay can analyze data across platforms. Brands can obtain the data that customers interact with official accounts, mini-programs and webpages to know about the journey of users, the conversion under situations and optimize marketing decisions with the support of Iparllay.

Summary of service of Iparllay

Mini-programs within WeChat obtain the support of users in a short time because of their convenience and it also has unique disadvantages for e-commerce businesses. However, it’s difficult to manage and nurture users. The close relationship between mini-programs and WeChat official accounts makes it possible to manage users effectively. Overall, you can identify users of mini-programs accurately, lead the traffic and improve the conversion and the repurchase.

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2023年2月7日
0

How to do marketing better through official accounts of WeChat CRM in China

By | IParllay Marketing Blog, Marketing in China, WeChat Marketing

How to do marketing better through official accounts of WeChat CRM in China

Do you want to expand your business and dominate a larger market share in the fierce competition of China? If you do, a localized marketing strategy is necessary and official accounts of WeChat CRM help you stand out in the market of China.

Background of social CRM

The world is ever-changing with the development of information technology. The speed of development is so rapid that companies are often abandoned by customers or markets due to their slowness. Therefore, almost all enterprises regard the ability to react to any change and new things as the key to existing in markets continuously. To follow the pace of the times, they must pay close attention to the latest technology for higher efficiency. That’s the reason why CRM was popular among lots of firms when it was proposed as a management concept and the appearance of a series of CRM tools also brought concerns from companies. However, nothing is everlasting in the world where technology is deemed as the driver of development. Communication Desire from individuals gives a push to the birth of various social platforms. Then social CRM replaced CRM to become the mainstream in the field of management. Humans’ lifestyle is also impacted by social channels greatly. Social media shorten the distance among people, communication gradually gets rid of the limitation of space. Moreover, social platforms become a place where information is disseminated effectively. Eventually, companies try to integrate it into their marketing for better conversion.

Which kind of social CRM is more suitable for marketing in China?

China, as a rapidly developing economy with a population of 1.4 billion, becomes one of the target markets that overseas companies want to enter the most. Of course, any firm must make localized strategies to improve customer awareness in a new environment. Nowadays, social media plays a more and more important role in people’s life. Now that we have mentioned social CRM and its influence above, WeChat in China must be introduced here for those overseas firms. WeChat is a social platform launched by Tencent in 2011. It can be known from its name that the function of WeChat focuses on supplying a high-quality channel for people to communicate online. If you are from an overseas country and not familiar with WeChat, you can deem it as China’s WhatsApp. The number of active users in WeChat is over 1.2 billion, which is the reason why WeChat can’t be neglected when you mention social media in China (Statista). WeChat accounts for 34% of China’s total data traffic (Walk the Chat). There is no such app that can occupy such a large market share in the world until now. Moreover, users not only use WeChat as their communication tool in daily life but they are also accustomed to using it at work. According to South China Morning Post, 90% of Chinese professionals prefer WeChat for workplace communications. Although e-mail is also often used by people at work, 70% of Chinese still prefer to choose WeChat for communications related to work (Marketing to China). 60 million users actively use WeChat for work. Therefore, if a foreign company want to promote its brand or business in China with social CRM, WeChat CRM must be the key to help you open China’s market.

Official account of WeChat CRM in China

 WeChat is started as a platform to communicate, while it becomes a channel with more functions. The function of the WeChat official account was launched in 2012 and it was named as WeChat official account or WeChat official media. Designed as a tool for mass texting to connect brands and subscribed users and to replace messaging, WeChat official account is tailored for firms, governments and media. Then how should a business use WeChat official accounts for marketing? An official account of WeChat CRM is an ideal option for overseas companies to promote customer awareness in China.

How to use the official account of WeChat CRM effectively for marketing?

iParllay helps companies to create an official account where customers could have a better experience on the mobile end. Some details are given to display the overview of the whole solution.

  • Official account of WeChat CRM from iParllay can push specific content for different followers through its personalized menus within the same official account. iParllay disseminates accurate content for each follower of companies, improving users’ experience.
  • iParllay upgrades the function of presetting content to reply to followers for personalized interactions on the ground of followers’ properties and behaviours. Under the support of iParllay, companies can supply unique experiences for customers, recommending the content that they are interested in at a proper time, leading fans to download materials and register and helping firms to size the best opportunity to complete conversion.
  • iParllay can identify the sales opportunity accurately. Automatic marketing of iParllay supports firms to send followers of WeChat official account pictures and information, output real-time conversion rate of each stage, analyze the effect of campaigns and identify potential clients with the guidance of certain marketing aims.
  • Tags of multi-dimension and scenes owned by the official account of WeChat CRM in iParllay assist enterprises to establish exclusive tag systems. Businesses can tag followers from the official account of WeChat and pave a solid ground for tailored operations.
  • Knowing the value of the brand official account of WeChat CRM, iParllay helps companies make full use of the functions of the WeChat official account to strengthen the connection between firms and target customers and finish the whole marketing process from identification and nurture of clients to conversion.

Based on the investigation of the target customers and its industry, iParllay designs the marketing procedure of clients’ WeChat official account to improve conversion rate continuously within a day at the fastest speed through professional WeChat marketing plans and strong automatic workflow.

Summary of the official account of WeChat CRM in China

The official account of WeChat CRM is an effective tool to support overseas companies improve their’ customers’ awareness in China and promote conversion. iParllay, with rich experience and excellent service in marketing through the official account of WeChat, must be the best option for overseas companies to expand their business in China and stand out from the fierce competition.

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2023年2月2日
0
Is WeChat good for b2b marketing in China?

Is WeChat good for b2b marketing in China

By | IParllay Marketing Blog, WeChat Marketing, 未分类

Is WeChat good for b2b marketing in China?

WeChat is the product of the development of information and technology.

With the popularity of the Internet, numerous social apps flood into the market, but there is no doubt that WeChat is one of the most successful. Since it was developed by Tencent, one of the most famous firms in the world, people’s life has been changed by it gradually. Although WeChat is always regarded as a social platform, diverse mini-programs help it acquire many more users than other general social apps. According to statistics from Tencent, In the first quarter of 2022, WeChat already had 1.6 billion users and most of its users are from China. Moreover, as time goes on, the number is updating.

As a social channel, WeChat not only changes people’s communication ways but also influences the marketing methods of businesses. To expand brand awareness, companies must choose a marketing method that keeps pace with the times. The advent of social media has challenged traditional marketing, therefore, firms must choose new marketing tools for survival. Facing diverse social channels, how should they choose? The user base is one of the essential factors that companies should consider. One of the aims of Marketing is to extend the brand and the popularity of the company. The choice of a platform with a huge user base is half of success for a company. Based on the user base of WeChat, it is one of the ideal options for firms to enter China’s market certainly.

B2B marketing indicates strategies used by firms to help them promote their service or products towards an enterprise or organization.

 It’s one type of marketing focusing on the demand and preference of people responsible to purchase within companies and convert them into loyal clients. However, it’s not easy to locate customers’ needs and obtain leads about potential customers. B2B marketing groups of companies are often troubled by the following problems. First, they can’t acquire comprehensive and effective leads. Being immersed in the flood of information, companies enjoy the convenience brought by information but feel confused sometimes. Numerous platforms providing information make it difficult to identify the most efficient. Second, they just get useful information from a single channel, which causes the source of information to be unstable. Nowadays, the development of technology accelerates the speed of upgrading information. It’s tough for companies to get comprehensive information just through one channel. What’s more, dependence on one channel is harmful to business growth in the long term. Third, they are not clear what effective leads are. Acquisition of information from channels is just the first step of b2b marketing in a company. The key stage is to identify effective leads accurately. Of course, the marketing group needs much energy and time to filter high-quality leads from the flood of information. Fourth, they can’t manage these leads effectively. To improve conversion rate, b2b marketing groups must master the ability to manage leads effectively. Besides that, Companies aiming at entering China’s market also need to know how to do b2b marketing in China.

Is WeChat good for b2b marketing in China?

Based on the data on global statistics, social media users in China are more than 983.3 million. Social platforms have become a significant part of Chinese people’s life, one of which Chinese people love to use is WeChat. About one-third of Chinese people’s online time is spent on WeChat and over 81% of users spend more than one hour every day on WeChat (Hootsuite). Of course, their communication on WeChat is not just limited to daily life. Necessary communication among colleagues is also on WeChat. What’s more, various mini-programs increase the function of WeChat, which also provides convenience for users to work with it. Therefore, WeChat can’t be neglected to know about b2b marketing in China.

WeChat could help companies to acquire effective leads.

Although WeChat ranks fifth among the list of the most popular social apps, it’s the most suitable app to be used in China for b2b marketing. Communication on WeChat could help companies to acquire effective leads, and diverse mini-programs on it are available for companies to search for useful information. The application of WeChat in b2b marketing greatly improves the efficiency to identify high-quality leads, helping enterprises manage leads collected well for the long term.

iParllay is one of the most famous companies supplying the service of WeChat b2b marketing in China.

It focuses on the acquisition, management and nurture of leads, helping optimize the b2b marketing strategies for companies. Firms could manage leads through WeChat with the support of iParllay. What’s more, companies have opportunities to interact with each customer from leads with the help of WeChat b2b marketing service. iParllay helps companies to solve the problems that they encounter in the process of b2b marketing in China through WeChat. Some details are given to present the service.

It’s not difficult for companies to acquire sales leads. Various functions are available for companies to obtain information about customers, including content marketing tools, and QR code. These tools support you to post interesting content to attract customers on WeChat. No matter whether you master professional knowledge, you could get effective leads through these tools. After that, collected leads can be tracked automatically. At that time, the information can be shared within an organization. Persona and customer journey provided by iParllay help companies nurture leads easier. Based on the information of customers, companies can interact with them more effectively and shorten the time of finishing a transaction. Integration between HubSpot CRM and WeChat helps companies to know about prospective customers and their behaviors. Webhook helps companies to use data supplied by the third party. Overall, WeChat b2b marketing tools can update the situation of leads timely. WeChat b2b marketing tools help companies to adapt to the market quicker and improve conversion rate in China.

In brief, WeChat, as one of the most popular social platforms in China, is greatly helpful to the companies aim at improving their business growth in China.

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2023年1月30日
0

Differences Between CRM and SCRM

By | IParllay Marketing Blog, Marketing Automation

Differences Between CRM and SCRM !

Concept: CRM means customer relationship management, while SCRM means social customer relationship management. Generally speaking, CRM and SCRM are not only two concepts in the field of management, but also involve various tools and methods to help marketing and business growth in a company. With the development of technology, the management of a company becomes more complicated than before. To adapt to new situations better, companies have to introduce new ways and tools that are helpful to sales growth. As products of the information times, CRM  and SCRM all play important roles in a firm’s operation

CRM tools or systems are used by companies to improve revenue. CRM tools are designed for helping companies to manage their relationship with customers and winning clients’ trust. Thanks to CRM tools, companies can maintain a good relationship with their customers easier. However, the world is ever-changing and technology is also updating. To provide convenience for people’s communication, social media has become popular among people in daily life. People are accustomed to communicating in life and work through social platforms gradually. To keep up with the change, CRM tools have to be adjusted in functions to be more competitive with the support of integration with popular social channels. Then SCRM is developed and used by most firms to help them obtain effective leads from the interaction of customers on social platforms.

Function

CRM tools help companies collect data on customers’ behaviours, supplying valuable reference material for companies to make wiser decisions. The use of CRM is to manage customer relationships, which also helps companies to form the awareness of putting customer experience as their priority in making or adjusting their operating strategies. Directed by the customer-oriented strategy, companies often summarize and analyze what customers hope to get from their service or products. Based on effective leads on CRM tools, they optimize their products for customers’ satisfaction and loyalty. In the whole process, CRM helps companies reduce sales cycle and cost, seeking new markets and channels to expand their business.

SCRM, as the extension of traditional CRM, mainly emphasizes the involvement of customers and bilateral interaction. Customers not only exist in the static status as owners of things, but in the dynamic status of fans, suggesters and contributors of a brand. Thanks to SCRM, users can freely communicate with each other and share their opinions on brands, helping companies know about the shortcomings of their products, service and marketing. Firms could build customers’ brand loyalty by SCRM, making a perfect integration between customers’ demand and brand building. Meantime, the interaction with brands supported by SCRM also makes customers feel a sense of achievement, motivating them to support those brands’ development continuously.

Management Ideas

CRM highlights the management of customers, involving professional tools used to simplify internal processes and integrate processes and documents about sales, service, and feedback. From the perspective of customers, CRM pays attention to the management of clients but neglects the interaction between customers and businesses. Customers seldom obtain opportunities to interact with companies directly and just get information from calls, salespersons, e-mails and websites when companies choose CRM as a part of management. Although CRM is also a management idea that a company should attach importance to consumers, consumers don’t be given the initiative in the process of a transaction.

SCRM emphasizes the cooperation between customers and companies for brand construction. Customers are not only just deemed as objects of management but a vital part of the operation of companies. SCRM takes customer data as the most important marketing asset of firms, offering guidance for successful marketing strategies. Companies can complete a user profile through SCRM for comprehensive information on customers. What’s more, customers could enjoy more freedom to share their ideas about brands and have more initiative in their interaction with firms when SCRM is used by enterprises.

Goals

CRM is a kind of tool used to improve internal management within a firm. It often plays an important role in evaluating the performance of salespersons and regulating the service of employees. Traditional CRM mainly involves the selling of software or systems, recording customers’ history orders, inputting information by salespersons, customer service staff and after-sales service workers, and outputting part of datasheets by the system. Overall, the goal of CRM is to play a role in the improvement of management efficiency within an organization.

SCRM is the extension of a business marketing system oriented to users. SCRM takes each contact with customers as an opportunity to communicate with them. Based on the information obtained from contact with clients, SCRM provides content that customers need to influence them comprehensively. Meanwhile, the social networking of each customer is integrated into companies’ marketing systems. The above aims of SCRM can’t be achieved by traditional CRM. In brief, SCRM aims at improving the marketing systems of firms through leads supplied by all social channels.

Focus

CRM is a tool used to manage customers by companies, focusing on the key stages in the process of selling. Firms analyze various data indicators through CRM systems, such as customer retention, customers’ attention to products, and the time and frequency of purchasing, to optimize the process of business and promote collaborative efficiency within a company. However, firms seldom interact with customers through systems and their interactions are often unilateral via phone, message and email. With the appearance of social media, customers tend to communicate with others in new ways, which reduces the efficiency of marketing.

SCRM focuses on bilateral interaction between businesses and customers, customer operation, the nurture of customers and conversion rate. SCRM emphasizes the integration with social networking and the connection with more customers from social channels, collects data on users’ behaviours through the record of socializing, and finishes persona through enrichment of users’ personalized tags for refined management of customers. In a word, SCRM highlights the combination of the advantages of popular social platforms in order to improve conversion rate.

Differences Between CRM and SCRM

 

CRM

SCRM

Concept

Customer relationship management

Social customer relationship management

Function

Collect data on customers’ behaviours

Emphasize the involvement of customers and bilateral interaction

Management Ideas

Highlight the management of customers

Emphasizes the cooperation between customers and companies for brand construction

Goals

Improve internal management within a firm

Improve the marketing systems of firms through leads supplied by all social channels.

Focus

The key stages in the process of selling

Bilateral interaction between businesses and customers, customer operation, the nurture of customers and conversion rate

Summary

Overall，CRM and SCRM have totally different meanings from above aspects. SCRM is developed on the ground of CRM with the support of technology. Compared with CRM, SCRM can help companies to adapt to the new market surroundings better and improve their marketing, service and products from the perspective of customers.

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2023年1月4日
0

How to find sales leads in WeChat official account？

By | IParllay Marketing Blog, Marketing Automation, WeChat Marketing

How to find sales leads in WeChat official account？

The WeChat official account has become an important platform for companies to promote products and services, so the opportunity of communication between users and enterprises have increased significantly.

How to find users with purchasing needs in the WeChat official account in a short time, quickly realize sales lead mining, improve sales lead management, and promote purchase, becoming a challenge that every enterprise must overcome when operating WeChat.

Users who have an intention to buy but have not yet made a deal are called sales leads.

In the WeChat official account, although we can see a lot of user-related information, such as new users, reading rate of articles. However, it is difficult to find out who clicked on the menu to enter the online store of the company, which generated an interest in purchasing products.

Or after a promotion, it is impossible to identify whether a large number of unfollowed users came just because they received promotional gifts and left at the end of the campaign.

Therefore, although there are a large number of users in the background of the WeChat official account, how to find these sales leads that play an important role in the marketing and sales of the enterprise is the key to helping enterprises achieve higher profits.

Ignoring the management of sales leads can lead to the loss of a large number of sales leads and miss valuable sales opportunities.

Short-term marketing campaigns aimed at user growth masked the fact that the long-term production ratio was unhealthy.

For those users who have specific behaviors, such as clicking on the electronic mall in the corporate menu, that it is a group of people who are more interested in the products.

Parllay will record their personal attributes in the system according to their behavior, and help companies find those who are interested in buying products, which is what we call sales leads.

When an enterprise accesses its Wechat official account background to Parllay, Parllay will track the users comprehensively. Users’ click menus, scan QR codes, registered members and other behavior information will be fully recorded in the user’s personal behavior. This will facilitate the management and communication of different customer。

For those who have specific behaviors, such as clicking WeChat Mall, it is a group of people who are more interested in corporate products. Parllay records them in the system according to their life cycle, behavioral interests, and geographic geographic attributes, and calls them “sales opportunities,”  which we call sales leads. To find more sales clues with Parlly will shift the focus of marketing to marketing returns, from simple content output, brand promotion, to product-effect integration and data-driven marketing stage.

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