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2023年1月3日
0

Utilize WeChat‘s Location-based Marketing Features

By | IParllay Marketing Blog, Marketing in China

Utilize WeChat‘s Location-based Marketing Features

WeChat can detect user location, enabling brands to target potential customers nearby. This function also comes along with the features like “Shake”, “Look Around” and “Drift Bottle”. This feature covers more than 300 cities and 2,500 counties nationwide.


Leveraging your WeChat followers’ location information can be beneficial for online and offline businesses. These features are where the “Tinder-esque” features come into play. WeChat is often used by singles who use the app to look for people nearby. Be careful when you turn this function on!
DiDiDaChe is a taxi hailing plus personal transport app, similar to Uber. It uses WeChat to access the user location while the user can track the driver’s distance from the pickup address. WeChat mini-programs also use geographical data that users can find when they are nearby.

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2023年1月3日
0

Use WeChat HTML5 Campaigns to Shock, Awe and Engage

By | IParllay Marketing Blog, WeChat Marketing

Use WeChat HTML5 Campaigns to Shock, Awe and Engage

HTML5 (H5) Campaigns are a great way to encourage customer engagement. WeChat Official Accounts are capable of hosting pages built with HTML5 to create unique and creative campaigns. Brands can launch H5 campaigns with a variety of creative features, such as voting, games, quizzes, and more!

To motivate your audience and encourage participation, it’s good to provide attractive incentives, such as discounts and gifts to go along with the campaign.