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CRM

2023年5月6日
0
what does crm stand for?

what does crm stand for?

By | CRM

Does it worth to have the WeChat-CRM at the beginning?

CRM is a business strategy and technology system designed to enhance sales, marketing, and service by effectively managing and strengthening interactions with customers. CRM systems help businesses establish and maintain customer relationships to provide better customer experiences and maximize sales and profitability. CRM systems typically include the following functionalities and features:

what does crm stand for?

Customer data management: Centralized storage of customer information, including contact details, interaction records, purchase history, etc. Sales management: Tracking sales opportunities, activities, and processes to improve sales efficiency and conversion rates. Marketing: Managing marketing campaigns, target customer segments, and campaign effectiveness. Customer service and support: Providing customer support and handling service requests, including complaints, issue resolution, and after-sales support. Analysis and reporting: Analyzing customer data, sales trends, and performance metrics to provide insights into customer relationships and support decision-making. Automation tools: Automating tasks and workflows to improve work efficiency and consistency. CRM systems can be applied across industries, helping businesses better understand and meet customer needs, enhance customer loyalty, and achieve sustainable growth.

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2023年4月26日
0

What are lead Customers and How to Acquire Customers from China through Digital Marketing?

By | CRM, Marketing in China

Does it worth to have the WeChat-CRM at the beginning?

A lead customer refers to a potential consumer who has a demand for a product or service but has not made a purchase yet. Digital marketing is the promotion and marketing of products or services through digital channels and online platforms, including but not limited to search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, etc.

Acquiring customers from China through digital marketing can be done through the following methods:

 Search Engine Optimization (SEO): By optimizing website content and structure to improve its ranking on search engines, thereby increasing the visibility of the website in search results and attracting potential customers. Chinese keywords can be used for optimization to cater to the search habits in the Chinese market.

Search Engine Marketing (SEM): By placing advertisements on search engines through bidding for keywords, the ads are displayed in search results, thereby attracting potential customers. Local Chinese search engines such as Baidu can be used for advertising.

Social Media Marketing: By creating brand accounts, publishing engaging content, and interacting with potential customers on popular Chinese social media platforms such as WeChat, Weibo, Douyin, etc., guiding them to visit websites or participate in purchasing activities.

Email Marketing: By building an email list and regularly sending emails to potential customers with promotional information, discounts, etc., guiding them to visit websites or make purchases.

Content Marketing: By publishing high-quality content, such as articles, images, videos, etc., on Chinese social media platforms, blogs, forums, etc., attracting potential customers and guiding them to visit websites or make purchases. The content should align with the cultural and language characteristics of the Chinese market.

Online Advertising: By placing advertisements on Chinese internet platforms, including banner ads, native ads, video ads, etc., attracting potential customers to click on the ads and guiding them to visit websites or make purchases.

It’s important to note that digital marketing for the Chinese market requires an understanding of the market environment, cultural habits, laws and regulations in China, and customization of marketing strategies based on different products or services to ensure effective acquisition of potential customers and their conversion into actual customers. Compliance is also a crucial consideration in digital marketing, and it’s important to adhere to relevant laws and regulations in China and avoid risks of non-compliance.

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2023年4月23日
0
what is customer service？

What is customer service?

By | CRM

Does it worth to have the WeChat-CRM at the beginning?

Customer service is a process and activity in which an organization or business provides support, resolves issues, and provides meets the needs of its customers. It is a crucial element in modern business operations and plays a vital role in the long-term success of a business and the maintenance of customer relationships.

High-quality customer service is no longer an extra benefit or luxury, but a necessity. To stand out in the fierce market competition, and attract and retain customers, businesses must excel in customer service.

what is customer service？

First and foremost, the core objective of customer service is to meet the needs and expectations of customers. Customer service is not just about providing products or services, but also about building good relationships with customers. By actively listening to customers’ needs and problems, resolving their issues promptly, and providing satisfactory solutions, businesses can establish trust and loyalty with customers. Excellent customer service can leave a positive impression on customers, increase their satisfaction, and encourage them to continue purchasing products or services from the business in the future.

Secondly, customer service is an important channel for resolving customer issues and handling complaints. Customers may encounter various problems or difficulties when using products or services. A high-quality customer service team should be able to respond to customer issues promptly and provide professional solutions. For customer complaints, businesses should adopt a proactive attitude, and handle resolve the issues quickly, to protect customers’ rights and avoid a negative reputation and impact.

Moreover, customer service is also a crucial channel for communication between businesses and customers. Through different communication channels such as phone, email, online chat, social media, etc., businesses can communicate effectively with customers, and understand their needs, expectations, and feedback. The customer service team should possess excellent communication skills and emotional management abilities, be able to establish good communication relationships with customers, answer their questions, and provide accurate information.

Customer service should also include timely technical support. For businesses that involve technical products or services, customers may encounter various technical issues. A high-quality customer service team should possess professional technical knowledge and skills, be able to resolve customers’ technical and provide clear explanations and guidance.

In conclusion, customer service is a critical aspect of modern business operations. It is not just about providing support and resolving issues, but also about building relationships with customers, communicating effectively, and providing timely solutions. Excellent customer service can lead to increased customer satisfaction, loyalty, and ultimately, business success.

 

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2023年4月23日
0
Manage Sales Leads

How to Manage Sales Leads from WeChat Using HubSpot。

By | CRM, HubSpot, WeChat Marketing

How to Manage Sales Leads from WeChat Using HubSpot。

Iparllay’s HWS (HubSpot WeChat Solution) allows businesses to easily synchronize leads generated from WeChat Official Accounts to HubSpot CRM. From the moment you authorize your Iparllay account to access HubSpot, all new leads generated in WeChat Official Accounts based on the scenarios you set will be synchronized with HubSpot. In HubSpot (view all properties), you can set up a default display of WeChat properties that include contact information, and all behavioral data from the WeChat ecosystem (Official Accounts, Mini Programs, websites) for contacts created from WeChat will be automatically added to the timeline events of contacts. This will allow you to create or filter sales leads lists from WeChat in HubSpot based on your personalized mass messaging or advertising campaigns on WeChat Official Accounts.

Manage Sales Leads

Even if you are currently only using Iparllay to manage your WeChat users, choosing HWS is still important. Using HubSpot will allow you to start nurturing sales leads generated from WeChat immediately. According to official data from HubSpot, the earlier you start nurturing or contacting sales leads, the faster you can close deals.

In addition to being able to view leads from WeChat in HubSpot and follow up on time, HWS also expands the capabilities of HubSpot automation more comprehensively.

All WeChat properties of sales leads contacts can be used as trigger conditions for HubSpot automation. For example, you can combine the lifecycle stage of sales leads with WeChat user tags, gender, geographic location, and language, or combine transaction amount with the type of Official Accounts (Subscription or Service), fan gradient of Official Accounts, or automatically follow up with designated WeChat users or contacts from WeChat based on their openID at regular intervals.

Re-engagement – For customers who have completed transactions from WeChat, you can filter them in HubSpot based on their WeChat properties. Plan a series of interesting and targeted articles and messages on WeChat Official Accounts that are closely related to the purchased products or promotional activities, and use WeChat to reach out to these customers again. Nurture customers into loyal customers.

Behavior tracking of leads from WeChat – In HubSpot, you can track the data behaviors of every lead from WeChat on your website. Iparllay’s tracking code allows all leads from WeChat to be recorded in HubSpot when they revisit the website or read emails, etc.

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