2023年4月23日

How to Manage Sales Leads from WeChat Using HubSpot。

By iclick | CRM, HubSpot, WeChat Marketing

How to Manage Sales Leads from WeChat Using HubSpot。

iclick
2023-04-23

Iparllay’s HWS (HubSpot WeChat Solution) allows businesses to easily synchronize leads generated from WeChat Official Accounts to HubSpot CRM. From the moment you authorize your Iparllay account to access HubSpot, all new leads generated in WeChat Official Accounts based on the scenarios you set will be synchronized with HubSpot. In HubSpot (view all properties), you can set up a default display of WeChat properties that include contact information, and all behavioral data from the WeChat ecosystem (Official Accounts, Mini Programs, websites) for contacts created from WeChat will be automatically added to the timeline events of contacts. This will allow you to create or filter sales leads lists from WeChat in HubSpot based on your personalized mass messaging or advertising campaigns on WeChat Official Accounts.

Even if you are currently only using Iparllay to manage your WeChat users, choosing HWS is still important. Using HubSpot will allow you to start nurturing sales leads generated from WeChat immediately. According to official data from HubSpot, the earlier you start nurturing or contacting sales leads, the faster you can close deals.

In addition to being able to view leads from WeChat in HubSpot and follow up on time, HWS also expands the capabilities of HubSpot automation more comprehensively.

All WeChat properties of sales leads contacts can be used as trigger conditions for HubSpot automation. For example, you can combine the lifecycle stage of sales leads with WeChat user tags, gender, geographic location, and language, or combine transaction amount with the type of Official Accounts (Subscription or Service), fan gradient of Official Accounts, or automatically follow up with designated WeChat users or contacts from WeChat based on their openID at regular intervals.

Re-engagement – For customers who have completed transactions from WeChat, you can filter them in HubSpot based on their WeChat properties. Plan a series of interesting and targeted articles and messages on WeChat Official Accounts that are closely related to the purchased products or promotional activities, and use WeChat to reach out to these customers again. Nurture customers into loyal customers.

Behavior tracking of leads from WeChat – In HubSpot, you can track the data behaviors of every lead from WeChat on your website. Iparllay’s tracking code allows all leads from WeChat to be recorded in HubSpot when they revisit the website or read emails, etc.

What are B2B solutions?

By iclick | HubSpot, IParllay Marketing Blog, Marketing Automation, Marketing in China

What are B2B solutions?

iclick
2023-03-13

B2B solutions refer to products, services, or software designed for businesses to use when interacting with other businesses. B2B stands for “business-to-business,” which means that these solutions are created to help companies better conduct their operations, particularly in areas such as sales, marketing, logistics, and procurement.

Examples of B2B solutions include: Customer Relationship Management (CRM) software – this is designed to help businesses manage their interactions with customers, including sales, marketing, and customer service. Enterprise Resource Planning (ERP) software – this helps companies manage their day-to-day operations, including financials, supply chain, and human resources.

Supply Chain Management (SCM) software – this helps businesses manage their supply chain, including procurement, inventory management, and logistics. Marketing automation software – this helps businesses streamline and automate their marketing campaigns, including email marketing, social media marketing, and lead generation.

Payment processing solutions – these are designed to help businesses process payments from other businesses, including credit card payments, electronic fund transfers, and more.

B2B (business-to-business) solutions refer to products, services, or technologies that are designed to help companies and organizations do business with one another. These solutions are created to meet the needs of businesses and are often more complex than consumer-oriented products.

B2B solutions can cover a wide range of products and services, including software, cloud-based services, professional services, consulting, logistics, and supply chain management, among others. B2B solutions are often designed to help businesses streamline their operations, reduce costs, and increase productivity. They can also help companies manage their relationships with suppliers, customers, and partners, and improve communication and collaboration.

Examples of B2B solutions include enterprise resource planning (ERP) software, customer relationship management (CRM) software, supply chain management software, and marketing automation platforms. These solutions are often sold to other businesses through direct sales, resellers, or other distribution channels.

B2B (Business-to-Business) solutions refer to products, services, or technologies designed to meet the specific needs of businesses, organizations, or government agencies. These solutions are typically developed by companies that specialize in providing products or services to other businesses rather than to consumers. B2B solutions can include a wide range of products and services, including software, hardware, professional services, financial services, logistics and supply chain management, human resources and talent management, and marketing and advertising services. For example, B2B software solutions can include customer relationship management (CRM) software, enterprise resource planning (ERP) software, and supply chain management software. B2B financial services can include banking, insurance, and investment services designed for businesses.

B2B solutions refer to business-to-business solutions, which are products or services designed to support the needs of businesses that are selling to or collaborating with other businesses.

B2B solutions can include a wide range of offerings, such as software platforms, marketing tools, supply chain management systems, and professional services. B2B solutions are typically created to help businesses improve their operational efficiency, reduce costs, streamline processes, and ultimately increase revenue. These solutions may be sold directly to businesses by a provider, or they may be part of a larger suite of offerings provided by a business solutions provider.

Examples of B2B solutions include customer relationship management (CRM) software, procurement and sourcing platforms, marketing automation tools, and logistics and transportation management systems. B2B solutions can also include professional services such as consulting, training, and technical support. Overall, B2B solutions are critical for businesses to operate efficiently and effectively in today’s competitive environment. They enable businesses to streamline their operations, better manage their relationships with other businesses, and ultimately drive growth and success.

What are Analytical CRM Tools?

By iclick | HubSpot, Marketing Automation, Marketing in China

What are Analytical CRM Tools?

iclick
2023-02-20

In today’s fast-paced business environment, keeping up with your customers’ needs and preferences can be challenging. That’s why Analytical Customer Relationship Management (CRM) tools are developed. Analytical CRM tools are designed to help businesses better understand their customers, provide them with the best customer experience, and ultimately increase their revenue. In this article, we’ll explore what Analytical CRM tools are, how they work, and how they can help you streamline your workflow and boost your marketing automation efforts.

Definition of Analytical CRM Tools

Analytical CRM tools are designed to help businesses analyze customer data to gain insights that can be used to improve relationships between firms and customers and drive business growth. These tools help businesses understand their customers’ behaviors, preferences, and needs, which can be used to tailor marketing efforts to specific audiences later. They are often used to help business collect the information about customers and locate target customers accurately.

How Do Analytical CRM Tools Work?

Analytical CRM tools analyze customer data that is collected through various channels, such as email marketing campaigns, social media interactions, and website activity. The data is consolidated and analyzed by advanced analytics tools to provide businesses with insights into their customers’ behaviors and preferences. The insights gained from Analytical CRM tools can be used to plan personalized marketing campaigns that are targeted to specific customer segments. For example, if a business notices that a certain segment of customers is more likely to respond to email marketing campaigns, they can plan targeted campaigns that cater to that segment.

What are the Benefits of Analytical CRM Tools?

There are many benefits of using Analytical CRM tools in your business. Here are just a few:

Streamlined Workflow: By automating the analysis of customer data, businesses can save time and streamline their workflow. This allows businesses to focus on other important tasks, such as creating and launching marketing campaigns. The final aims of companies are to obtain customers’ preference and improve conversion. The collection and analysis of data is just the approach to reach final aims. However, companies need to make efforts in the process of improving conversion, which will took much time and energy. Analytical tools help firms to shorten the process through a streamlined workflow.
Marketing Automation: Analytical CRM tools can be integrated with workflow marketing automation tools to create personalized campaigns that are targeted to specific customer segments. This can help businesses improve their conversion rates and drive revenue growth. Marketing automation based on the data from analytical CRM tools improve the efficiency of marketing and help firms to reach the best effect in the shortest time.
Improve Customer Experience: Analyzing customer data can help businesses understand their customers’ needs and preferences, which can be used to create personalized customer experiences. This can lead to higher customer satisfaction and loyalty. Customers are the god, therefore, the success of a firm depends on the satisfaction of customers. Aims of any companies are to obtain more and more customers and leave a good impression on customers.
Better Customer Relationships: By understanding their customers’ behaviors and preferences, businesses can build better relationships with them. A good relationship with customers is helpful to increase customer retention and revenue.

Analytical CRM tools provide businesses with a comprehensive understanding of their customers. This information can help businesses tailor their marketing campaigns to specific customer segments, creating personalized experiences that resonate with customers and drive engagement. By analyzing customer data from multiple sources, such as email campaigns and social media interactions, analytical CRM tools provide businesses with a comprehensive view of their customers. This comprehensive understanding can help businesses create more effective marketing campaigns that target specific customer segments based on their interests, behavior, and preferences. Analytical CRM tools can help businesses identify new opportunities for growth. By analyzing customer data, businesses can uncover trends and patterns that can be used to identify new market segments. This can help businesses expand their customer base and increase revenue.

What are Workflow Marketing Automation Tools?

Workflow marketing automation tools are designed to help businesses automate marketing processes to save time and improve efficiency. These tools can be integrated with Analytical CRM tools to create personalized marketing campaigns that are targeted to specific customer segments.

Workflow marketing automation tools work by automating various marketing processes, such as lead generation, email marketing campaigns, and social media marketing campaigns. These tools can help businesses save time and improve their conversion rates by providing targeted marketing campaigns to specific customer segments.

How Can Analytical CRM Tools and Workflow Marketing Automation Tools Work Together?

Analytical CRM tools and workflow marketing automation tools are designed to work together to provide businesses with a seamless workflow that can help them improve their marketing efforts. Here’s how these tools can work together:

Collect Data: Analytical CRM tools can collect customer data from various channels, such as email campaigns and social media interactions.
Analyze Data: Analytical CRM tools can analyze the collected data to gain insights into customer behavior and preferences.
Create Targeted Campaigns: Workflow marketing automation tools can use the insights gained from Analytical CRM tools to create campaigns that are personalized to specific customer segments.
Launch Campaigns: Workflow marketing automation tools can launch the targeted campaigns to the appropriate customer segments, which can help businesses improve their conversion rates and drive revenue growth.
Track Campaign Performance: Workflow marketing automation tools can track the performance of the targeted campaigns, providing businesses with valuable insights into the effectiveness of their marketing efforts.
Analyze Results: Analytical CRM tools can analyze the results of the targeted campaigns, providing businesses with additional insights into customer behavior and preferences.
Refine Campaigns: Based on the insights gained from Analytical CRM tools, businesses can refine their marketing campaigns to better target specific customer segments and improve their overall marketing effectiveness.

Conclusion

By integrating Analytical CRM tools with workflow marketing automation tools, businesses can create a powerful marketing automation system that is designed to maximize their marketing potential. Whether you’re a small business just starting out or a large enterprise looking to optimize your marketing efforts, integrating these tools can help you streamline your workflow, improve efficiency, and drive revenue growth. So why not start today and discover the power of Analytical CRM tools and workflow marketing automation tools?

HubSpot WeChat Integration Solution for marketing in China

By iclick | HubSpot, WeChat Marketing

HubSpot WeChat Integration Solution for marketing in China

iclick
2023-02-15

The importance of HubSpot in China for marketing According to the survey conducted by Social Media Today, 72% of respondents believe that their industries will enter the age of automation, and it is estimated that the spending on global marketing automation will reach 25.1 billion dollars by 2023 in the marketing automation report released by Forrester. Marketing automation has become a necessary option nowadays, which indicates that marketing tasks are implemented, managed, and finished automatically with the help of professional tools. Businesses can save cost and time, obtain real-time data, make personalized marketing plans and improve conversion rates through marketing automation. HubSpot, as a unicorn company in the field of marketing automation, must be mentioned here. The number of HubSpot’s followers on popular social media, such as Twitter and Facebook, is more than 6 million. With more than 7 million monthly visits on Blogger and its huge active fan base, HubSpot has served 113000+customers successfully. The success of HubSpot is inseparable from its inbounding marketing and powerful functions. The existing product matrix of HubSpot combines marketing, sales, service, content management and operations on the ground of CRM. China, as an existing market, becomes more and more companies’ ideal choice in their business expansion. However, many enterprises that wants to expand their business in China are facing the following problems.

Be confused about global regulations and lack customer awareness; can’t afford various tools for development integration; don’t know about tools suitable for marketing in China
Traditional marketing method, such as e-mail marketing, is not effective in China. People seldom use e-mails to deal with professional matters in China and only about 5% of Chinese open their e-mails every day
It’s difficult to update real-time data jus through local CRM tools. What’s worse, HubSpot, as the most famous platform to manage leads collected from major marketing channels, can’t be used for marketing in China directly.
Marketing automation has become an irresistible trend in the field of marketing and HubSpot, as a unicorn company, has an incomparable advantage in the field of marketing automation. Moreover, there is still no company with such strong advantages of marketing automation in China. Therefore, it’s important to take advantage of HubSpot in China for better marketing.
WeChat Integration for business expansion in China
However, how do companies make full use of HubSpot’s advantages of marketing automation in China? It’s necessary to get familiar with the situation in China. Different social channels are popular in China and influence Chinese people’s life and work. With the appearance of SCRM, social media is being paid more and more attention by companies. Therefore, the social channels of China are significant elements that firms can’t neglect for better marketing in China. WeChat integration is an inevitable trend to expand business in China. According to WeChat’s data released on 10 January 2023, in 2022, the total views of the original content on the WeChat Channel (video account) increased by 350% year on year and WeChat’s daily active advertisers expanded by over 30% year-on-year. More and more companies are aware of the importance of WeChat in brand marketing and promotion. Many users will leave leads on WeChat when they view or click some link or advertisement shared by some companies, moreover, more and more users are accustomed to communicating with colleagues through WeChat even dealing with some trivial tasks on WeChat. As the one of most popular channels in China, WeChat must be an important channel to generate leads. So any company trying to improve brand awareness in China needs to put their priority on WeChat in China. It’s generally acknowledged that leads from various channels need to be collected and analyzed through one platform to improve the efficiency of marketing. Therefore, professional CRM tools need to integrate with WeChat.
HubSpot WeChat integration of iParllay
It’s a common phenomenon that HubSpot integrated with popular social media in other countries, but the condition in China is different. To solve the tough problem for companies that have difficulties in the marketing of China, iParllay supplies the solution of HubSpot WeChat integration, which can help Firms search, identify and capture leads generated from the business’s official account automatically and effectively. Leads on WeChat can be synchronized to HubSpot through HubSpot WeChat integration so that it’s more convenient for companies to know about the properties of customers from WeChat and track their behaviours. The solutions provided by iParllay can be divided into the following parts.
- With the popularity of WeChat, more and more people are accustomed to using it not only in daily communication but at work. Therefore, WeChat is one of the most important tools to collect leads for marketing in China. HubSpot WeChat integration helps companies synchronize leads from WeChat with a higher efficiency, analyze data comprehensively and supply a basis for making successful marketing strategies.
- Firms can know about customers’ habit deeply from the reports obtained through the service of HubSpot WeChat integration. Various custom reports will be created on the ground of the leads synchronized to HubSpot. Reports can give a visual presentation of lead generation and conversion in the market of China
- Webhooks API is also available to options of companies. Firms can send messages to inform business customers’ behaviours and track and update customers’ experiences through the HubSpot WeChat integration of iParllary. Reflect corresponding customers’ properties on WeChat.

Summary of HubSpot WeChat Integration Solution

HubSpot is one of the strongest companies in the world and it has established a collaborative relationship with many famous platforms, helping numerous companies to improve efficiency and promote their brands better. WeChat, a social Channel with a large user base in China, become the choice of more and more companies for marketing. Therefore, HubSpot WeChat integration is the best option for companies to expand their business in China.

Increase Contact Acquisition Channels and Increase Lead Conversion Rates

By iclick | HubSpot, IParllay Marketing Blog, Marketing in China

Increase Contact Acquisition Channels and Increase Lead Conversion Rates

iclick
2023-01-04

HubSpot’s Inbound Marketing model integrates email, social media, and website design into a four-step process.

Through SEO, production of high-quality content, etc., users can actively understand the enterprise when using search or social networks, and be converted into website access users;

The access users of the enterprise web pages, some have the willingness to purchase, and leave the corresponding contact information by filling out forms or binding social accounts, and become potential customers of the enterprise;

Email potential customers, make phone calls, keep track of them, and finally close deals, turning users into purchased customers.

After the customer reaches the transaction, the company will continue to provide follow-up services including customer service to satisfy the customer and ultimately form a good effect.

It is not difficult to see from the inbound marketing process that the contacts obtained and managed by HubSpot are from the web page and have left contact information. There are two obvious shortcomings. First, WeChat has gradually become an important channel for online marketing. Its business value has gradually been recognized by domestic and foreign companies, but web marketing cannot reach WeChat users. Then, HubSpot marketing is based on the premise that visitors have contact information. The integration developed by Parllay can solve these two questions.

WeChat has a large user base. With the advantages of mobile terminal, natural social and location positioning, each information can be pushed, so that each individual has the opportunity to receive this information, and then help the merchant achieve point-to-point precision marketing. The leads obtained through WeChat promotion are directly synchronized to HubSpot and become contacts, which greatly increases the access channels of contacts.

Due to the interactive ability of WeChat official account, Parllay can reach users who are not registered in the promotion, that is, fail to become HubSpot contacts. This is the remarketing in the function introduction. To give a simple example, through the promotion activities, 1000 people subscribed the WeChat official account, and 500 of them were synchronized to HubSpot as contacts. At this time, the contact conversion rate was 50%. Then, Parllay filters out the remaining 500 unregistered users and conducts a second round of marketing promotion. If 100 of them leave a contact in the new promotion to become HubSpot contacts.The contact conversion rate is increased to 60%. Parllay’s WeChat remarketing capabilities for unregistered users perfectly compensate for HubSpot’s shortcomings in this area.

How do companies maximize their leads on WeCHat?

By iclick | HubSpot, IParllay Marketing Blog, Marketing Automation

How do companies maximize their leads on WeCHat?

iclick
2023-01-03

STEP 1: INTRODUCTION

It is crucial to have a clear Wechat introduction for your company. The Chinese like fancy presentations, H5 pages, videos and minisites, so it is important to consider these when building your Wechat account. When your audience sees your Wechat account they will decide their first impressions of your company based on your account page, so it is hugely important to get this right.

STEP 2: CONTENT

Content is the most important part of Wechat Marketing. It can be difficult to get visitors on Wechat, so producing good quality content regularly can help increase your visibility. Content including useful tips, market information, special offers etc can really help encourage your audience to follow you on Wechat.

It is difficult for companies in B2B to produce shareable content, and most of them have the temptation of producing corporate only content. For our company, if we were to only send information about Gentlemen, we would probably not have many followers. Therefore, we choose to produce added value articles for our broad target audience, including market information, tips to achieve success in China and how to maximize results.

STEP 3: COMMUNITY MANAGEMENT

As previously mentioned, Wechat is a closed platform and in the early days, you will really need to heavily promote your account and your content. It may sound simple, but 95% of companies in lead generation fail to promote and share their content in groups, forums websites, and other media platforms. Some companies also forget to share their QR code for their Wechat account on their website and with emails to clients. By not doing this, your company is potentially missing out on a lot of followers. Big companies will benefit from having a community manager; somebody that will integrate themselves into targeted groups, will interact with your target audience regularly share your content in groups and on their moments.

Community Management takes time because you first need to identify where your audience exchange information. You also need to spend time finding influencers who appeal to your audience who can also help share and promote your content.

Spending time integrating, communicating with the right message and replying to questions, and creating groups of members of your audience can be very time to consume initially, but can really pay off in the long run.

STEP 4: CUSTOMER SERVICE

Having an active customer service base on Wechat can be hugely beneficial in terms of instant interaction with customers who have queries. This is a great way to provide instant and direct information and quotations if necessary.

2. WECHAT BRANDING: HOW TO LEVERAGE WECHAT FOR BRAND’S COMMUNICATION

Wechat is the most popular communication channel for brands in China. High-end brands like the idea of privileged access and members deals, whilst mass-market brands have to produce viral content in order to receive maximum exposure.

How to use HubSpot to manage Sales leads on Wechat

By iclick | HubSpot, IParllay Marketing Blog, WeChat Marketing

How to use HubSpot to manage Sales leads on Wechat

iclick
2022-12-28

HubSpot has different ways through which you can acquire new leads via your website: form submissions, live chat or conversational bots. Until now acquiring leads from WeChat was not possible, but you can do so now thanks to HubSpot WeChat Solution launched by Parllay.

The minute you authorize Parllay account in HubSpot settings, new leads generated from your WeChat Official Account which according to the scenes set by you will be synced to HubSpot. Change the default properties set to “view all properties” to show the contact’s WeChat properties inside HubSpot so that all behavioral trace data for contacts that you created on WeChat end (Official Account-Mini Program-H5 page) will be automatically added to the contacts timeline event. This allows you to create lists and segments of leads based on your WeChat personalized campaigns or Ads campaigns. You’ll be able to get this functionality only from the official HubSpot integration as third party integration can’t do it.

If you’re using Parllay to manage WeChat users – it’s important to take advantage of this integration as it will allow you to start nurturing the leads you have generated right away. Data shows that the faster you start nurturing your leads, higher is the chance that you will close it.

More than just lead WeChat users – Expand HubSpot’s more automation capabilities.

All the WeChat properties of sales lead contacts can be used to trigger actions in workflows, which is HubSpot automation tool. I.e: the HubSpot property lifecycle stage can be combined with the WeChat tags, gender, location, WeChat language, or the HubSpot property deal amount can be combined with the type of Official Account (WeChat Subscription or Service Account), number of WeChat Official Account; or you could automatically follow up the specific WeChat users or contacts from WeChat on a regular basis according to their openID.

Remarketing – For customers who have closed the deals and were from the WeChat, they can be segmented on HubSpot according to their WeChat properties. A series of interesting and targeting campaigns or the similar products which they had purchased are planning for this part of users on the WeChat Official Account. Convert your customers into ambassadors.

Topics: HubSpot, HubSpot CRM, WeChat Official Account, HubSpot connect WeChat, WeChat Automation, leads from WeChat, WeChat CRM, HWS, Parllay, Remarketing, HubSpot Integration with WeChat

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How to Manage Sales Leads from WeChat Using HubSpot。

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