window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-43234421-1'); Marketing in China Archives - IParllay One-Stop Private Growth Platform
Category

Marketing in China

2023年5月19日
0

How to do customer relationship management well?

By | CRM, Marketing in China

What is customer Relationship Management? How to do customer relationship management well?

Customers are the core assets of an enterprise. Whether a company can win a place in the market competition depends on how many customers it has and whether it can create more value for it.

With the continuous development of Internet technology, the era of mobile Internet has arrived. Many enterprises realize the importance of customer management, have carried out a variety of measures and means to manage, but the final effect is not ideal.

  1. Current situation of customer information management

The management of customer information is mainly divided into two aspects, one is the collection of customer information, the other is the query and management of users.

Collect customer information in the form of SMS (telephone) : Since SMS service has not been popularized in most enterprises in China, most enterprises will collect the contact information of internal personnel through SMS platform, such as company address, department name, telephone number, etc.

Collect customer information by E-mail (E-mail) : Since the Internet is just starting in China, E-mail is not popular in China.

Collecting customer information in APP form (APP) : Since many people do not have or cannot use smart phones, it is difficult to realize the collection of customer information by APP.

Use PC side website/software to query and manage customer information: Because PC side website/software does not have powerful data processing function, it is often unable to realize efficient data analysis.

Using CRM system or other tools to query user information: CRM system has many advantages in management, but it is difficult to realize the direct interaction and communication between enterprises and users, and it is also difficult to ensure the security of user data within the company, which makes many companies reluctant to use the system to query user information.

  1. the classification of customers

Customers are classified according to the characteristics of different types of customers. Customers are classified according to their consumption needs, usage scenarios, behavior habits and other characteristics, which can improve sales efficiency.

For example, if it is divided according to the consumption power: the customers with high consumption power are high net worth customers, mainly concentrated in high-income industries or middle and high-end groups; The customers at the middle end of the medium consumption power are low-value users, whose demand will not change and fluctuate, so the sales difficulty is relatively small; Low-end consumption power is weak, is the enterprise’s ordinary user group.

Iii. What is Customer Relationship Management

Customer relationship management is an effective management of customer resources, which can better help enterprises retain and serve old customers, and also increase new markets for enterprises.

In the process of managing customer relationship, we should pay attention to the following aspects:

Establish a good corporate culture and values;

Develop reasonable customer maintenance strategies and methods;

It is a good choice to establish a perfect CRM system, improve the communication efficiency, enhance the sensitivity to the market, and establish a dedicated CRM system according to different types of customers.

  1. Customer analysis and forecast application

In the business operation, analysis and prediction is a very important work, can effectively help the enterprise to grasp the market trends and customer demand change law.

Through data integration and data mining, customer distribution and customer behavior information can be mastered to achieve customer segmentation

Based on data modeling and machine learning algorithms, we predict the changes in the number and proportion of customers for each category over a period of time.

Through the establishment of a model to calculate the performance of each department and comparative analysis;

Develop effective management system and marketing strategy according to the target; Aiming at the target market and target users, design a unique management scheme and marketing model; Through data mining for enterprises to find new customers, expand market share.

 

  1. Intelligent CRM platform development tools

Cloud CRM: The “Cloud business” platform independently developed by Cloud Business Technology, featuring multi-tenant, multi-level authority, multi-system integration, cross-enterprise data integration, etc.

Cloud CRM development tools: Customer management system functions include customer file management (can achieve batch import customer information); Marketing acquisition (automatic acquisition of business opportunities); Intelligent recommendation (seamless integration with existing sales and management systems); Customer follow-up (can integrate the data of different sales channels and classify potential customers through intelligent report analysis); Data statistics and analysis (can conduct multidimensional statistical display and analysis of sales data);

Cloud CRM operation platform: It is an application mall developed on the basis of cloud, which organically combines offline physical stores and online malls to realize membership management and provide value-added services for members.

Intelligent marketing platform: all-channel customer tracking through mobile phone wechat client;

Smart CRM mobile management APP: the mobile terminal can synchronously update customer information and work flow, automatic tracking of work flow, improve work efficiency.

  1. Customer relationship management solutions

Mobile CRM system is a very professional solution, which mainly solves two problems: one is how to improve efficiency, and the other is how to effectively manage customers. By solving these two problems, enterprises can improve efficiency and manage customers at the same time.

And as a sales staff, how to do a good job in customer relations? First of all, to clear their own goals and positioning; Secondly, the existing customers are analyzed: whether to choose loss or referral; Third, attract customers through products or services; Finally, the transaction of customers for tracking, return visit and maintenance.

Customer management is realized through customer group segmentation, positioning, group management and other functions. By analyzing the relationship between sales staff and customers (sales process), the analysis of business opportunities, leads and customer information, through the analysis of these information to provide corresponding suggestions and strategies; And the ability to optimize and adjust the business based on data.

Customer management is the foundation of an enterprise. Good customer management can promote the development of the enterprise, but if the enterprise does not do a good job in customer management, it will lead to a decline in the development speed and competitiveness. In the future, customer relationship management is bound to usher in new developments.

 

 

You may also like

2023年5月16日
0

The Core Functions of CRM？

By | CRM, Marketing in China

Does it worth to have the WeChat-CRM at the beginning?

What is CRM? This article will introduce you to CRM systems.

The functionality of CRM software covers the entire lifecycle of customer management, including user management, marketing management, lead management, sales management, order management, data analysis, and more.

User Management

Omni-channel customer acquisition: Support multiple channels for customer access, including API access, bulk import, input, and lead allocation

User tracking: Customer allocation, follow-up, conversion, full tracking, and accurate correction of marketing strategies Customized tags: Track and record customer behavior, identify high-value leads 360° customer profile: Comprehensive profiling of customer information。

Lead Management

 

Lead collection and follow-up: Real-time tracking and automation of the entire sales process, from leads and opportunities to orders and payments.

Lead import: Creation and import of sales leads with automatic population of location details based on phone numbers.

Lead nurturing: Setting up automated marketing actions at various stages and key touchpoints of the customer journey to continue nurturing leads and increase conversion rates.

Lead assignment: Filtering and automatically assigning leads to salespeople based on predefined criteria..

You may also like

2023年4月26日
0

What are lead Customers and How to Acquire Customers from China through Digital Marketing?

By | CRM, Marketing in China

Does it worth to have the WeChat-CRM at the beginning?

A lead customer refers to a potential consumer who has a demand for a product or service but has not made a purchase yet. Digital marketing is the promotion and marketing of products or services through digital channels and online platforms, including but not limited to search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, etc.

Acquiring customers from China through digital marketing can be done through the following methods:

 Search Engine Optimization (SEO): By optimizing website content and structure to improve its ranking on search engines, thereby increasing the visibility of the website in search results and attracting potential customers. Chinese keywords can be used for optimization to cater to the search habits in the Chinese market.

Search Engine Marketing (SEM): By placing advertisements on search engines through bidding for keywords, the ads are displayed in search results, thereby attracting potential customers. Local Chinese search engines such as Baidu can be used for advertising.

Social Media Marketing: By creating brand accounts, publishing engaging content, and interacting with potential customers on popular Chinese social media platforms such as WeChat, Weibo, Douyin, etc., guiding them to visit websites or participate in purchasing activities.

Email Marketing: By building an email list and regularly sending emails to potential customers with promotional information, discounts, etc., guiding them to visit websites or make purchases.

Content Marketing: By publishing high-quality content, such as articles, images, videos, etc., on Chinese social media platforms, blogs, forums, etc., attracting potential customers and guiding them to visit websites or make purchases. The content should align with the cultural and language characteristics of the Chinese market.

Online Advertising: By placing advertisements on Chinese internet platforms, including banner ads, native ads, video ads, etc., attracting potential customers to click on the ads and guiding them to visit websites or make purchases.

It’s important to note that digital marketing for the Chinese market requires an understanding of the market environment, cultural habits, laws and regulations in China, and customization of marketing strategies based on different products or services to ensure effective acquisition of potential customers and their conversion into actual customers. Compliance is also a crucial consideration in digital marketing, and it’s important to adhere to relevant laws and regulations in China and avoid risks of non-compliance.

You may also like

2023年3月30日
0
What are Analytical CRM Tools?

The Top 4 Marketing Strategies for China in 2023？

By | IParllay Marketing Blog, Marketing Automation, Marketing in China, WeChat Marketing

The Top 4 Marketing Strategies for China in 2023？

China has become one of the most important and attractive markets in the world because it is continuously growing. With a population of over 1.4 billion people and a fast-paced economy, China is an attractive destination for businesses to expand and reach a new customer base. Although there are many opportunities for business to expand in China, challenges also need to be considered. Just as the saying goes, where is an opportunity, where is the challenge. Therefore, marketing to China requires a unique approach that is different from marketing in other countries to deal with challenges. In this article, we will provide you with the top 4 marketing strategies for China in 2023.

  1. Leverage WeChat for Business

WeChat, with over 1 billion monthly active users, is the most popular social media app in China. It is more than just a messaging app, as it also serves as a payment platform, and various mini-programs and the function of official account are also available. Leveraging WeChat for business is a necessary strategy for any business looking to market in China. Then how to use those functions? To create a WeChat account, you need to download the app and sign up with a Chinese phone number. You can create an official account and a mini-program to showcase your products or services. WeChat also provides a social media platform where you can share content and interact with your followers. WeChat payment not only improve the sales efficiency of business but is helpful to collect leads. Another effective marketing strategies on WeChat is to use KOLs (Key Opinion Leaders) to promote your products or services. KOLs are influencers who have a large following on social media platforms. Collaborating with KOLs can help increase your brand exposure and reach a wider audience.

  1. Utilize B2B Digital Marketing Agencies

If you are looking to market your products or services to other businesses in China, then you should consider utilizing B2B digital marketing agencies. B2B digital marketing agencies specialize in providing customized marketing solutions to businesses that want to market their products or services to other businesses. B2B digital marketing agencies can help you identify your target audience, create a content marketing strategy, and implement marketing campaigns that are tailored to the needs of your business. They can also help you track and measure the success of your marketing campaigns, allowing you to adjust your strategy if necessary. When choosing a B2B digital marketing agency, it is important to choose a reputable and experienced agency that has a deep understanding of the Chinese market. Look for agencies that have a strong portfolio and positive reviews from their previous clients.

  1. Focus on Content Marketing

Content marketing is a crucial marketing strategy for businesses in China. It involves creating and sharing valuable content to attract and engage your target audience. The goal of content marketing is to build brand awareness, establish credibility, and drive customer engagement. When creating a content marketing strategy for China, it is important to take into account the cultural differences and preferences of your target audience. Chinese consumers prefer content that is visually appealing, easy to read, and informative. They also prefer content that is personalized and relevant to their interests. To create a successful content marketing strategy in China, you should focus on creating high-quality content that resonates with your target audience. The content that you can create includes blog posts, videos, infographics, and social media content. You should also promote your content through social media platforms like WeChat, Weibo, and Douyin to increase your reach. Despite of high-quality content, it still needs to be promoted on various media platform for more attention. Nowadays, the speed of spreading information is so fast that it’s necessary to take advantage of tools to push the content that we want to share to avoid being flooded.  

  1. Optimize for China’s Search Engines

China has its own search engines, such as Baidu, which dominates the most of China’s market share. If you want to be visible to your target audience in China, you need to optimize your website and content for a better rankings on these search engines. To optimize your website for Baidu, you should focus on on-page and off-page SEO. On-page SEO includes optimizing your website’s structure, content, and meta tags. Off-page SEO includes link building and social media marketing.

When creating content for a better ranking on Baidu, you should focus on creating content that is relevant to your target audience and includes the keywords that your audience is searching for. Those elements will help your content appear in the search results when your target audience is looking for information about your products or services. In addition to optimizing your website and content for Baidu, you should also consider using paid search advertising to increase your visibility. Baidu offers a range of advertising options, including paid search ads and display ads, which can help you reach your target audience and increase your brand exposure.

Conclusion

Marketing to China requires a method that is suitable for Chinese market. Culture difference and preference of Chinese customers are all elements that customers can’t neglect. Besides professional investigation, some products can also help companies to get familiar with those elements quickly. By leveraging WeChat for business, utilizing B2B digital marketing agencies, focusing on content marketing, and optimizing for China’s search engines, you can effectively reach your target audience in China and grow your business. When implementing these marketing strategies, it is important to monitor and measure the success of your campaigns and adjust your strategy if necessary. Working with experienced digital marketing agencies can help you navigate the Chinese market and create a successful marketing strategy that drives results for your business.

If you are looking to expand your business into the Chinese market, then you need to develop a comprehensive marketing strategy that takes into account the unique needs and preferences of your target audience. By utilizing the top 4 marketing strategies for China in 2023, you can effectively reach your target audience and grow your business in this exciting and dynamic market.

You may also like

2023年3月13日
0
What are B2B solutions?

What are B2B solutions?

By | HubSpot, IParllay Marketing Blog, Marketing Automation, Marketing in China

What are B2B solutions?

B2B solutions refer to products, services, or software designed for businesses to use when interacting with other businesses. B2B stands for “business-to-business,” which means that these solutions are created to help companies better conduct their operations, particularly in areas such as sales, marketing, logistics, and procurement.

Examples of B2B solutions include: Customer Relationship Management (CRM) software – this is designed to help businesses manage their interactions with customers, including sales, marketing, and customer service. Enterprise Resource Planning (ERP) software – this helps companies manage their day-to-day operations, including financials, supply chain, and human resources.

Supply Chain Management (SCM) software – this helps businesses manage their supply chain, including procurement, inventory management, and logistics. Marketing automation software – this helps businesses streamline and automate their marketing campaigns, including email marketing, social media marketing, and lead generation.

Payment processing solutions – these are designed to help businesses process payments from other businesses, including credit card payments, electronic fund transfers, and more.

 

B2B (business-to-business) solutions refer to products, services, or technologies that are designed to help companies and organizations do business with one another. These solutions are created to meet the needs of businesses and are often more complex than consumer-oriented products.

 B2B solutions can cover a wide range of products and services, including software, cloud-based services, professional services, consulting, logistics, and supply chain management, among others. B2B solutions are often designed to help businesses streamline their operations, reduce costs, and increase productivity. They can also help companies manage their relationships with suppliers, customers, and partners, and improve communication and collaboration.

What are B2B solutions?

Examples of B2B solutions include enterprise resource planning (ERP) software, customer relationship management (CRM) software, supply chain management software, and marketing automation platforms. These solutions are often sold to other businesses through direct sales, resellers, or other distribution channels.

 

B2B (Business-to-Business) solutions refer to products, services, or technologies designed to meet the specific needs of businesses, organizations, or government agencies. These solutions are typically developed by companies that specialize in providing products or services to other businesses rather than to consumers. B2B solutions can include a wide range of products and services, including software, hardware, professional services, financial services, logistics and supply chain management, human resources and talent management, and marketing and advertising services. For example, B2B software solutions can include customer relationship management (CRM) software, enterprise resource planning (ERP) software, and supply chain management software. B2B financial services can include banking, insurance, and investment services designed for businesses.

 

B2B solutions refer to business-to-business solutions, which are products or services designed to support the needs of businesses that are selling to or collaborating with other businesses.

 B2B solutions can include a wide range of offerings, such as software platforms, marketing tools, supply chain management systems, and professional services. B2B solutions are typically created to help businesses improve their operational efficiency, reduce costs, streamline processes, and ultimately increase revenue. These solutions may be sold directly to businesses by a provider, or they may be part of a larger suite of offerings provided by a business solutions provider.

Examples of B2B solutions include customer relationship management (CRM) software, procurement and sourcing platforms, marketing automation tools, and logistics and transportation management systems. B2B solutions can also include professional services such as consulting, training, and technical support. Overall, B2B solutions are critical for businesses to operate efficiently and effectively in today’s competitive environment. They enable businesses to streamline their operations, better manage their relationships with other businesses, and ultimately drive growth and success.

You may also like

2023年3月6日
0
wechat SCRM

How to effectively market in China?

By | IParllay Marketing Blog, Marketing Automation, Marketing in China, WeChat Marketing

How to effectively market in China?

China, with a population of over 1.4 billion people, becomes a massive market full of business opportunities in entrepreneurs’ eyes. The country’s economy has been growing rapidly over the past few decades, and it is now the world’s second-largest economy. China’s booming economy makes it an attractive target for businesses looking to expand their global reach. Just as the saying goes, where demands are, where markets are. When more and more Chinese people become rich and can afford a lot of things, there are increasingly demands in market. China, with a large population, naturally becomes an ideal choice where companies want to expand their business. However, China’s unique culture, language, and business environment can pose challenges for foreign companies looking to market their products or services effectively in the country. Opportunity and Challenge are always exist meantime. The business that can gasp valuable opportunities must have the courage to overcome all of barriers. Besides that, the capability to capture latest information and to use it in practice is the key to stand out in fierce competitions. In this article, some marketing advice in China will be given to guide businesses market themselves effectively.

Investigation on Marketing to China

Before attempting to promote a product or service in China, it is essential to take an investigation about the market information in China and understand the culture, language, and consumers’ behavior of China. One of the most important factors that businesses need to consider is the country’s language when marketing in China. Although many Chinese people can speak English, it is essential to be able to communicate effectively in Chinese. It is particularly important when it comes to branding and messaging, as cultural nuances and linguistic subtleties can significantly impact how a product or service is perceived. Another essential aspect of marketing in China is to understand the country’s unique digital landscape. China has a highly developed online ecosystem and many of its citizens are using social media and e-commerce platforms that are not commonly used in the Western world. Social Platforms, such as WeChat, Weibo, and Douyin (the Chinese version of TikTok), are essential channels for marketing in China. Each platform has its own features and functions, which all need to be analyzed carefully before making a decision. China is a diverse and complex country, with many regions, different dialects, and subcultures, so it is vital to collect detailed information on the market in which you want to enter.

wechat SCRM

Localize Your Brand

Businesses must consider the way to localize their brand and messaging in China. To adapt to China’s environment, businesses not only need translate their marketing materials into Chinese but also need to be familiar with local culture. The translation of brand information is the first step to improve brand awareness in a strange environment, but it is not only the transformation between two languages. A good translated version is based on the mastery of cultures. Therefore, culture is the element that companies can neglect in the process of marketing to China. When it comes to branding, companies must pay attention to Chinese people’s attitude towards to their brands and logos. For example, certain colors and symbols have totally different connotations in China. Red is a popular color in China because it is associated with good luck and prosperity, while black is often associated with death and mourning. In such a situation, some elements of your logo or brand ads should be adapted to avoid cultural conflicts. High quality translation and mastery of culture is just the ground of making a successful localized strategy. It’s proved that a companies’ make a successful strategy when its brand arises resonation of target audience just as it does in the local country.

Partner with Local Influencers

Influencer marketing is the product of the popularity of social media. With the appearance of various social platforms, more and more people transfer their communications from offline to online. Nowadays, they like to communicate on those platform no matter in life or at work and often spend most of their time on social platforms. Of course, they not only communicate on these platforms but also share anything interesting. Moreover, people even tend to deal with their work on social channels sometimes because the functions of social platforms becomes stronger. Gradually, some people who often share their experience and general knowledge in a certain field attract attention from a batch of users. They often output some high quality content to help some people solve problems or share some wonderful opinions to inspire readers to think deeply. These people are KOL or influence of social media. A large follower base enable them to help bands improve their customer awareness promptly. That’s the reason why more and more companies choose to cooperate with some influencer on social media. Influencers of social media have obtained trust from customers through their efforts in a long term. Therefore, the information that they post are easier to be believed by users. What’s more，their numerous followers help brands uplift their exposure rates in a short time. China has social media influencers with millions of followers. Partnering with local influencers can be an effective way to reach Chinese consumers and build brand awareness.

WeChat Mini Programs and Official Accounts

WeChat is a popular social media platform in China, and it is an essential channel for marketing in the country. Over one billion monthly active users enable WeChat to become one of the most popular social platforms in China. Moreover, its user base is still increasing year by year. The reason why the users of WeChat has increased continuously is that more and more functions of it are developed. Among various functions, WeChat Mini Programs and Official Accounts are often used for marketing and brand promotion by companies. WeChat mini programs are lightweight apps that can be used within the WeChat platform but not take up the memory of smartphones, which provides convenience for people who often need use smartphone to deal with some trivial work and have to download lots of Apps. For better brand awareness, most companies choose to develop its own WeChat mini program and form its own brand community in WeChat ecosystem. Through their own WeChat mini program, they can promote their products and interact with customers directly, which is also a good way to improve customers’ loyalty. WeChat Official accounts is another service of WeChat. Businesses can post product information and create some high quality content to present the features and advantages of products or services. If you don’t have a detailed concept about it, you can deem it as a Facebook pages where content, promotions, and customer service and be shared.

In conclusion, effectively marketing in China requires a deep understanding of the local market, culture, and language, as well as a tailored strategy. Businesses looking to expand their reach in China should consider partnering with local influencers and adapt to local social media channels, leveraging the power of WeChat to engage with customers and promote their products or services.

You may also like

2023年3月3日
0

What are the benefits of using CRM?

By | IParllay Marketing Blog, Marketing Automation, Marketing in China, WeChat Marketing

What are the benefits of using CRM?

Customer Relationship Management (CRM) is a powerful tool that helps businesses achieve these goals by organizing, automating, and synchronizing their customer interactions. CRM software is designed to manage customer interactions across different channels and touchpoints, including email, phone, social media, and in-person interactions. The benefits of using CRM are numerous and can have a significant impact on a company’s bottom line.

A: CRM systems help businesses build and maintain strong relationships with their customers by providing a 360-degree view of customer interactions, preferences, and history. This information can be used to provide personalized services and experiences, which can lead to increased customer loyalty and retention.

B: CRM systems automate repetitive tasks such as lead management, sales forecasting, and customer support. This can free up time for employees to focus on higher-value tasks and improve productivity.

C: A CRM system provides a centralized platform for managing customer data, which can improve collaboration and communication among teams. This can lead to better teamwork and more effective problem-solving.

D: CRM systems can help businesses improve their sales performance by providing insights into customer behavior and preferences. This can enable sales teams to identify new opportunities and tailor their approach to better resonate with customers.

E: CRM systems can help businesses provide better customer service by providing quick access to customer data, which can help resolve issues faster and improve the overall customer experience.

F: By improving customer relationships, efficiency, collaboration, sales performance, and customer service, CRM systems can help businesses increase revenue and profitability.

How to do?

To implement a CRM system, businesses should follow these steps:

A： The first step is to identify the specific business goals that the CRM system should support. This will help in selecting the right CRM system that aligns with the business objectives.

B： Analyze customer needs and preferences to identify what kind of data the CRM system should collect and how it should be used to deliver personalized services.

C： Based on the business goals and customer needs, select the right CRM system that meets the requirements. Consider factors such as cost, ease of use, scalability, and integration with other business systems.

D： Once the CRM system is selected, customize it to meet the specific needs of the business. This may involve configuring workflows, designing data fields, and integrating with other business systems.

E： Train employees on how to use the CRM system effectively. This can include training on data entry, customer segmentation, lead management, sales forecasting, and customer service.

F： Continuously monitor the performance of the CRM system and optimize it based on feedback from employees and customers. Regularly review data quality, user adoption, and system usage to ensure the system is delivering the intended benefits.

at all , CRM systems provide businesses with a comprehensive view of their customers and enable them to deliver personalized services and experiences. This can help businesses build stronger customer relationships, improve efficiency, collaboration, sales performance, customer service, and increase revenue.

You may also like

2023年2月20日
0
What are Analytical CRM Tools?

What are Analytical CRM Tools?

By | HubSpot, Marketing Automation, Marketing in China

What are Analytical CRM Tools?

In today’s fast-paced business environment, keeping up with your customers’ needs and preferences can be challenging. That’s why Analytical Customer Relationship Management (CRM) tools are developed. Analytical CRM tools are designed to help businesses better understand their customers, provide them with the best customer experience, and ultimately increase their revenue. In this article, we’ll explore what Analytical CRM tools are, how they work, and how they can help you streamline your workflow and boost your marketing automation efforts.

Definition of Analytical CRM Tools

Analytical CRM tools are designed to help businesses analyze customer data to gain insights that can be used to improve relationships between firms and customers and drive business growth. These tools help businesses understand their customers’ behaviors, preferences, and needs, which can be used to tailor marketing efforts to specific audiences later. They are often used to help business collect the information about customers and locate target customers accurately.

How Do Analytical CRM Tools Work?

Analytical CRM tools analyze customer data that is collected through various channels, such as email marketing campaigns, social media interactions, and website activity. The data is consolidated and analyzed by advanced analytics tools to provide businesses with insights into their customers’ behaviors and preferences. The insights gained from Analytical CRM tools can be used to plan personalized marketing campaigns that are targeted to specific customer segments. For example, if a business notices that a certain segment of customers is more likely to respond to email marketing campaigns, they can plan targeted campaigns that cater to that segment.

What are Analytical CRM Tools?

What are the Benefits of Analytical CRM Tools?

There are many benefits of using Analytical CRM tools in your business. Here are just a few:

  1. Streamlined Workflow: By automating the analysis of customer data, businesses can save time and streamline their workflow. This allows businesses to focus on other important tasks, such as creating and launching marketing campaigns. The final aims of companies are to obtain customers’ preference and improve conversion. The collection and analysis of data is just the approach to reach final aims. However, companies need to make efforts in the process of improving conversion, which will took much time and energy. Analytical tools help firms to shorten the process through a streamlined workflow.
  2. Marketing Automation: Analytical CRM tools can be integrated with workflow marketing automation tools to create personalized campaigns that are targeted to specific customer segments. This can help businesses improve their conversion rates and drive revenue growth. Marketing automation based on the data from analytical CRM tools improve the efficiency of marketing and help firms to reach the best effect in the shortest time.
  3. Improve Customer Experience: Analyzing customer data can help businesses understand their customers’ needs and preferences, which can be used to create personalized customer experiences. This can lead to higher customer satisfaction and loyalty. Customers are the god, therefore, the success of a firm depends on the satisfaction of customers. Aims of any companies are to obtain more and more customers and leave a good impression on customers.
  4. Better Customer Relationships: By understanding their customers’ behaviors and preferences, businesses can build better relationships with them. A good relationship with customers is helpful to increase customer retention and revenue.

Analytical CRM tools provide businesses with a comprehensive understanding of their customers. This information can help businesses tailor their marketing campaigns to specific customer segments, creating personalized experiences that resonate with customers and drive engagement. By analyzing customer data from multiple sources, such as email campaigns and social media interactions, analytical CRM tools provide businesses with a comprehensive view of their customers. This comprehensive understanding can help businesses create more effective marketing campaigns that target specific customer segments based on their interests, behavior, and preferences. Analytical CRM tools can help businesses identify new opportunities for growth. By analyzing customer data, businesses can uncover trends and patterns that can be used to identify new market segments. This can help businesses expand their customer base and increase revenue.

What are Workflow Marketing Automation Tools?

Workflow marketing automation tools are designed to help businesses automate marketing processes to save time and improve efficiency. These tools can be integrated with Analytical CRM tools to create personalized marketing campaigns that are targeted to specific customer segments.

Workflow marketing automation tools work by automating various marketing processes, such as lead generation, email marketing campaigns, and social media marketing campaigns. These tools can help businesses save time and improve their conversion rates by providing targeted marketing campaigns to specific customer segments.

How Can Analytical CRM Tools and Workflow Marketing Automation Tools Work Together?

Analytical CRM tools and workflow marketing automation tools are designed to work together to provide businesses with a seamless workflow that can help them improve their marketing efforts. Here’s how these tools can work together:

  1. Collect Data: Analytical CRM tools can collect customer data from various channels, such as email campaigns and social media interactions.
  2. Analyze Data: Analytical CRM tools can analyze the collected data to gain insights into customer behavior and preferences.
  3. Create Targeted Campaigns: Workflow marketing automation tools can use the insights gained from Analytical CRM tools to create campaigns that are personalized to specific customer segments.
  4. Launch Campaigns: Workflow marketing automation tools can launch the targeted campaigns to the appropriate customer segments, which can help businesses improve their conversion rates and drive revenue growth.
  5. Track Campaign Performance: Workflow marketing automation tools can track the performance of the targeted campaigns, providing businesses with valuable insights into the effectiveness of their marketing efforts.
  6. Analyze Results: Analytical CRM tools can analyze the results of the targeted campaigns, providing businesses with additional insights into customer behavior and preferences.
  7. Refine Campaigns: Based on the insights gained from Analytical CRM tools, businesses can refine their marketing campaigns to better target specific customer segments and improve their overall marketing effectiveness.

Conclusion

By integrating Analytical CRM tools with workflow marketing automation tools, businesses can create a powerful marketing automation system that is designed to maximize their marketing potential. Whether you’re a small business just starting out or a large enterprise looking to optimize your marketing efforts, integrating these tools can help you streamline your workflow, improve efficiency, and drive revenue growth. So why not start today and discover the power of Analytical CRM tools and workflow marketing automation tools?

You may also like

2023年2月13日
0
mini programs marketing tools

Get a WeChat Official Account from Iparllay

By | IParllay Marketing Blog, Marketing in China, WeChat Marketing

Get a WeChat Official Account from Iparllay

More and more social channels are flooding into our life to meet the communication need of people, which changes the pattern of communication and information dissemination. The appearance of social media also improves the revolution of marketing. For better brand exposure, the method of marketing must keep pace with the times. Therefore, the personnel for marketing always pay attention to emerging social media closely. According to local situations, different social platforms are developed and popular among people in different countries. WeChat is the only social platform with more than one billion active users in China, therefore it arouses much attention from businesses. Any company aiming at entering the market of China must focus on the significant role of WeChat in information dissemination. If you are a firm that wants to expand the business and build your brand in China, WeChat must be a strong tool to help you reach your goal. As a local platform with a large user base, WeChat could reduce the challenges that companies will face in unfamiliar surroundings. With the help of WeChat, you get to know about the features of users from China quickly and make tailored strategies for marketing. Then which functions of WeChat can help you nurture and attract customers effectively? WeChat official accounts and mini-programs are two functions that enterprises can’t neglect for better marketing effectiveness in China.

mini programs marketing tools

What is a WeChat official account?

WeChat official accounts are important functions provided by WeChat for firms to generate leads effectively. Then how does a WeChat official account serve for companies’ marketing? Firstly, it’s a mature channel to help brands gather followers. Being immersed in the flood of information, people are more cautious about their choice of purchasing nowadays. Therefore, it’s more important for brands to maintain old customers for relatively stable conversion. WeChat official accounts are available for companies to maintain existing followers and improve their loyalty. Moreover, it supplies a platform for companies to interact with their customers and keep a good relationship with clients in a long term. Second, it can send followers to push notifications. With the support of WeChat official accounts, no matter when companies post content, a push notification will be automatically sent to followers in time. Any campaign or information of companies can be known by its followers as fast as possible, which increases the exposure of brands and maximizes the effectiveness of marketing. Third, it can redirect followers to a website or e-commerce. The content posted by companies stimulates customers’ purchasing desire to inspire them to place orders from companies, therefore it can influence customers’ decisions in purchasing.

What is a WeChat mini-program？

Mini-programs of WeChat can be regarded as simplified apps. They are often products provided by a third party on WeChat for users to enjoy some functions directly. Various mini-programs enable WeChat to supply better services for users at the lowest cost. It’s said that mini-programs are apps within WeChat. The users just need to search for the mini-program that they need on WeChat and don’t need to skip out from WeChat for downloading new apps. Moreover, mini-programs don’t take up the memory of smartphones. Mini-programs of WeChat promote the efficiency of work, which is also the reason why more and more people in China choose to deal with trivial work or communicate with colleagues and customers on WeChat. Integration of diverse functions on WeChat supports their work more effectively and marketing for their brands more conveniently. companies, therefore it can influence customers’ decisions in purchasing. 

Why you should get a WeChat official account from Iparllay?

WeChat official accounts and the mini-program of Iparllay improve the register conversion and customer repeat purchases. Firstly, the service of WeChat official account and mini-program from Iparllay help businesses identify the users of various mini-programs on WeChat official accounts. CDP of Iparllay can analyse the data across platforms by the following three steps.

l Integrate WeChat official accounts with Iparllay to form WeChat CRM.

l Combine WeChat mini-programs and Iparllay to form mini-program SDK

l Set up marketing automation through Iparllay workflow.

Based on the above steps, you can not only identify users of the mini-program on WeChat but also transform the traffic from the official account to the mini-program. Secondly, Lead the followers of companies’ WeChat business account to mini–programs automatically. Based on the journey of users of companies’ WeChat official accounts and users’ attributes, Iparllay can stimulate inactive users to use mini-programs in various marketing situations. The traffic leading often occurs after several situations: click menus or links; followers scan QR codes; open mini-programs; reply to some keywords. Thirdly, take advantage of official accounts to improve the conversion rate of mini-programs. Iparllay makes up for the shortcoming that brands can’t communicate with users of mini-programs through diverse functions of official accounts used for interactions. Iparlly can help brands push personalized content in official accounts to certain fans, improving the conversion of users from mini-programs. Fourthly, maintain old customers and inspire them to purchase again. Iparllay not only tags and classifies the customers who place orders on brands’ WeChat official accounts but also improve the repurchase effectiveness of users’ mini-program about followers’ habits, interest and status through the private traffic pool. Iparllay push template messages, campaigns, mini-programs and articles with pictures for brands. Fifthly, track and monitor the real-time data from mini-programs. CDP of Iparllay can analyze data across platforms. Brands can obtain the data that customers interact with official accounts, mini-programs and webpages to know about the journey of users, the conversion under situations and optimize marketing decisions with the support of Iparllay.

Summary of service of Iparllay

Mini-programs within WeChat obtain the support of users in a short time because of their convenience and it also has unique disadvantages for e-commerce businesses. However, it’s difficult to manage and nurture users. The close relationship between mini-programs and WeChat official accounts makes it possible to manage users effectively. Overall, you can identify users of mini-programs accurately, lead the traffic and improve the conversion and the repurchase.

You may also like

2023年2月7日
0

How to do marketing better through official accounts of WeChat CRM in China

By | IParllay Marketing Blog, Marketing in China, WeChat Marketing

How to do marketing better through official accounts of WeChat CRM in China

Do you want to expand your business and dominate a larger market share in the fierce competition of China? If you do, a localized marketing strategy is necessary and official accounts of WeChat CRM help you stand out in the market of China.

Background of social CRM

The world is ever-changing with the development of information technology. The speed of development is so rapid that companies are often abandoned by customers or markets due to their slowness. Therefore, almost all enterprises regard the ability to react to any change and new things as the key to existing in markets continuously. To follow the pace of the times, they must pay close attention to the latest technology for higher efficiency. That’s the reason why CRM was popular among lots of firms when it was proposed as a management concept and the appearance of a series of CRM tools also brought concerns from companies. However, nothing is everlasting in the world where technology is deemed as the driver of development. Communication Desire from individuals gives a push to the birth of various social platforms. Then social CRM replaced CRM to become the mainstream in the field of management. Humans’ lifestyle is also impacted by social channels greatly. Social media shorten the distance among people, communication gradually gets rid of the limitation of space. Moreover, social platforms become a place where information is disseminated effectively. Eventually, companies try to integrate it into their marketing for better conversion.

Which kind of social CRM is more suitable for marketing in China?

China, as a rapidly developing economy with a population of 1.4 billion, becomes one of the target markets that overseas companies want to enter the most. Of course, any firm must make localized strategies to improve customer awareness in a new environment. Nowadays, social media plays a more and more important role in people’s life. Now that we have mentioned social CRM and its influence above, WeChat in China must be introduced here for those overseas firms. WeChat is a social platform launched by Tencent in 2011. It can be known from its name that the function of WeChat focuses on supplying a high-quality channel for people to communicate online. If you are from an overseas country and not familiar with WeChat, you can deem it as China’s WhatsApp. The number of active users in WeChat is over 1.2 billion, which is the reason why WeChat can’t be neglected when you mention social media in China (Statista). WeChat accounts for 34% of China’s total data traffic (Walk the Chat). There is no such app that can occupy such a large market share in the world until now. Moreover, users not only use WeChat as their communication tool in daily life but they are also accustomed to using it at work. According to South China Morning Post, 90% of Chinese professionals prefer WeChat for workplace communications. Although e-mail is also often used by people at work, 70% of Chinese still prefer to choose WeChat for communications related to work (Marketing to China). 60 million users actively use WeChat for work. Therefore, if a foreign company want to promote its brand or business in China with social CRM, WeChat CRM must be the key to help you open China’s market.

Official account of WeChat CRM in China

 WeChat is started as a platform to communicate, while it becomes a channel with more functions. The function of the WeChat official account was launched in 2012 and it was named as WeChat official account or WeChat official media. Designed as a tool for mass texting to connect brands and subscribed users and to replace messaging, WeChat official account is tailored for firms, governments and media. Then how should a business use WeChat official accounts for marketing? An official account of WeChat CRM is an ideal option for overseas companies to promote customer awareness in China.

How to use the official account of WeChat CRM effectively for marketing?

iParllay helps companies to create an official account where customers could have a better experience on the mobile end. Some details are given to display the overview of the whole solution.

  • Official account of WeChat CRM from iParllay can push specific content for different followers through its personalized menus within the same official account. iParllay disseminates accurate content for each follower of companies, improving users’ experience.
  • iParllay upgrades the function of presetting content to reply to followers for personalized interactions on the ground of followers’ properties and behaviours. Under the support of iParllay, companies can supply unique experiences for customers, recommending the content that they are interested in at a proper time, leading fans to download materials and register and helping firms to size the best opportunity to complete conversion.
  • iParllay can identify the sales opportunity accurately. Automatic marketing of iParllay supports firms to send followers of WeChat official account pictures and information, output real-time conversion rate of each stage, analyze the effect of campaigns and identify potential clients with the guidance of certain marketing aims.
  • Tags of multi-dimension and scenes owned by the official account of WeChat CRM in iParllay assist enterprises to establish exclusive tag systems. Businesses can tag followers from the official account of WeChat and pave a solid ground for tailored operations.
  • Knowing the value of the brand official account of WeChat CRM, iParllay helps companies make full use of the functions of the WeChat official account to strengthen the connection between firms and target customers and finish the whole marketing process from identification and nurture of clients to conversion.

Based on the investigation of the target customers and its industry, iParllay designs the marketing procedure of clients’ WeChat official account to improve conversion rate continuously within a day at the fastest speed through professional WeChat marketing plans and strong automatic workflow.

Summary of the official account of WeChat CRM in China

The official account of WeChat CRM is an effective tool to support overseas companies improve their’ customers’ awareness in China and promote conversion. iParllay, with rich experience and excellent service in marketing through the official account of WeChat, must be the best option for overseas companies to expand their business in China and stand out from the fierce competition.

You may also like