FAQ about Chinese Liebian (Affiliate/Referral marketing)
- iclick
- 2022-12-28
LieBian is a Chinese popular marketing term regarding Referral or Affiliate Marketing that what you are familiar with. It is a low-cost and high efficient way to get traffic and leads, with the help of the social relations of users to achieve brand communication and leads generation.
Its essence is to use social sharing and various incentives to bring new users by existed users.
The core elements include initial users, game design, sharing channel, sharing guide, and landing page etc.
What are the ways of Liebian？
- Referral: reward after sharing
- Invite: the inviter and the invited are rewarded at the same time
- Group/PinTuan: the inviter and the invited enjoy rewards / discounts after buying together
- Distribution: to develop subordinate sales to earn the commission
- Crowdfunding: inviting more peopleto help get rewards
What are the functions of the Liebian Poster based on the WeChat Official Account(WeChat OA)?
- custom Liebian marketing campaign
- Setup multi step task
- display of multiple products
- winner ranking list
- Blacklist detection
- Data statistics and reports
- Practical Liebian guidance
How to plan a Liebian campaign based on WeChat OA ?
- Setup and create a Liebian poster
- Inform the OA followers to share the posterto participate in the campaign
- Initial followers sharing the poster and inviting friends to help
- reward reminder after the help
- Get reward
What types of WeChat OAs suppot Liebian campaign?
Both the Subscription and the Service account type be supported
*Parllay Liebian only support the Service Account type for the time being
Can multiple prizes be set for the same Liebian campaign?
It can meet multi-level tasks, the number of helpers required at each level is different, and the rewards that can be got are also different. In general, the reward of multi-level task is superposition. There is also a ranking list that can be used for followers to compete.
How do users/followers get rewards/prizes after participating in the campaign?
The system will issue prizes automatically. Rewards can be actual items or virtual products. The delivery methods include express delivery, baidu cloud link or lottery link. The exchange code is mostly used for companies with their own verification system.
