CRM can not manage WeChat users, while WeChat Official Accounts can not manage your customers. Parllay realizes the unified management of both customers and users. Before they become your customers, get to know them deeply, influence and nurture them. After customer transactions, leverage Parllay to re-market your customers on WeChat, to maximizing ROI.
Parllay helps you connect the data of your customers with your users.
You will get to know who the users are, what they do on WeChat Official Account, Mini Program and web-pages.
Parllay provides a powerful and flexible way to engage with them.
Manage customers only
Manage WeChat users
Manage customers
Track their online behavior
Manage WeChat or other social media users only
We integrate real customer information and users interaction data under the same contact.
You can quickly find specific users according to their nicknames, gender, location, interest tags, language and other WeChat properties; you can also quickly filter the customers and potential customers at different sales stages according to the “Life Cycle” property.
Customer Data Platform = SCRM + Behavior Tracking
In the Parllay SCRM , users or customers are managed as contacts. Enterprises can define the customers’ real information (such as mobile phone number, name, email, etc.). At the same time, the platform will help you dynamically improve their WeChat users properties (such as avatar, nickname, interest tag) and online behavior, and then create dynamic customer files to guide marketing activities like WeChat and Email.
We display 90% of the user data that WeChat Official Account Platform has not opened to the company. In Parllay SCRM, you can find the users’ basic information such as avatars and nicknames, as well as interactive actions such as being tagged, scanning QR codes, replying keywords, clicking menus, leaving messages and so on.
You can store all kinds of customers’ real information (such as name, mobile phone, membership level, life cycle, etc.) in the integrated CRM of Experience Cloud. The platform will automatically match the users data with customers’ real information.
Parllay is not just a SCRM platform, but also have the capacity of Google Analytics. Crossing multiple platforms, automatically capture the online behavior of customers and users.
We capture the users' behavior in WeChat Official Accounts, and provide long-term data storage. You don't have to worry about valuable data assets being cleared by WeChat.
If your Mini Programs are binded with your WeChat Official Accounts, you can find which users are using the Mini Programs and what functions they are using by Parllay SCRM.
Who are the users or customers skiped from the WeChat Official Account to the company's official website and H5, what they did on the website, whether they shared, whether they registered online or purchased.
In the customer profile of Parllay SCRM, you can use the function of Real-time Chat to engage with important customers or users who leave messages in WeChat official accounts. If you are too busy to check the messages, you can reply at any time in 48 hours.
As a powerful customer data management platform, Parllay provides a variety of tag management methods. It can automatically create tags through workflow, and modify tags in batches through templates. It also supports more flexible interface methods to synchronize customer tags from other CRM systems.
Parllay is a Client Data Platform that contains two core features: SCRM (Automatic Management) +Behavior Tracking (Data Acquisition).
The method of tagging users on Parllay platform includes automatic, manual, template and interface.. Please contact our consultants for more information.
According to the total number of WeChat Official Account users in the access system, the annual user fee is charged according to the gradient. If you only use the customer management module, there is no charge, but it doesn’t support all functions related to users management. Compared with the annual use and maintenance costs of enterprise CRM, Parllay has a very high cost performance ratio.
The Parllay SCRM itself doesn’t provide marketing functions, but the products and solutions provided by Parllay SCRM include a variety of automated and personalized marketing function modules. You can learn more from products and solutions pages, or contact consultants for help.
Parllay CRM Platform is applicable for all industries. At the same time, for B2B customers, we provide “Clue Discovery and Cultivation” solutions. For B2C customers, we provide “Customer Personalized Journey Design” solutions. For details, please contact our consultants.
No, it doesn’t. Parllay platform is designed for marketing personnel, so it’s very easy to use. Without the need of your IT team maintenance, we will regularly upgrade new functions and ensure the stable operation of the system.
Yes, you can. Parllay provides open API interface to support integration of mainstream CRM systems, such as HubSpot, Salesforce, Adobe, Microsoft Dynamic CRM, etc.
Yes, you can. The Parllay SCRM module can be used independently and specifically manages WeChat Official Account users. In the future, you can reuse the customer management module of SCRM when you need it.
Yes, you can authorize WeChat Official Account to Parllay through authorization links provided by WeChat Official Account Platform without affecting other authorized tools.
Yes, the existing user tags can be quickly imported into the Parllay by using the tag template in batches.You can also choose our API interface to import tags.
No, it can’t. The data of customers or users in Parllay can only be viewed by authorized links of WeChat Official Account, Mini Program, and the data of IT systems developed by enterprises. The users’ behavior in other WeChat Official Account or the data of Moments, Parllay is not available to acquire.
Wechat tag: limited number , a WeChat Official Account can create 100 tags, each user can be tagged up to 20 Wechat tags;
Parllay tags: Unlimited number and grouping, a WeChat Official Account can create unlimited platform tags, each user can be tagged indefinitely, and can be grouped for easy management.
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