What is a WeChat official account?

WeChat official accounts are important functions provided by WeChat for firms to generate leads effectively. Then how does a WeChat official account serve for companies’ marketing? Firstly, it’s a mature channel to help brands gather followers. Being immersed in the flood of information, people are more cautious about their choice of purchasing nowadays. Therefore, it’s more important for brands to maintain old customers for relatively stable conversion. WeChat official accounts are available for companies to maintain existing followers and improve their loyalty. Moreover, it supplies a platform for companies to interact with their customers and keep a good relationship with clients in a long term. Second, it can send followers to push notifications. With the support of WeChat official accounts, no matter when companies post content, a push notification will be automatically sent to followers in time. Any campaign or information of companies can be known by its followers as fast as possible, which increases the exposure of brands and maximizes the effectiveness of marketing. Third, it can redirect followers to a website or e-commerce. The content posted by companies stimulates customers’ purchasing desire to inspire them to place orders from companies, therefore it can influence customers’ decisions in purchasing.

What is a WeChat mini-program？

Mini-programs of WeChat can be regarded as simplified apps. They are often products provided by a third party on WeChat for users to enjoy some functions directly. Various mini-programs enable WeChat to supply better services for users at the lowest cost. It’s said that mini-programs are apps within WeChat. The users just need to search for the mini-program that they need on WeChat and don’t need to skip out from WeChat for downloading new apps. Moreover, mini-programs don’t take up the memory of smartphones. Mini-programs of WeChat promote the efficiency of work, which is also the reason why more and more people in China choose to deal with trivial work or communicate with colleagues and customers on WeChat. Integration of diverse functions on WeChat supports their work more effectively and marketing for their brands more conveniently. companies, therefore it can influence customers’ decisions in purchasing. 

Why you should get a WeChat official account from Iparllay?

WeChat official accounts and the mini-program of Iparllay improve the register conversion and customer repeat purchases. Firstly, the service of WeChat official account and mini-program from Iparllay help businesses identify the users of various mini-programs on WeChat official accounts. CDP of Iparllay can analyse the data across platforms by the following three steps.

l Integrate WeChat official accounts with Iparllay to form WeChat CRM.

l Combine WeChat mini-programs and Iparllay to form mini-program SDK

l Set up marketing automation through Iparllay workflow.

Based on the above steps, you can not only identify users of the mini-program on WeChat but also transform the traffic from the official account to the mini-program. Secondly, Lead the followers of companies’ WeChat business account to mini–programs automatically. Based on the journey of users of companies’ WeChat official accounts and users’ attributes, Iparllay can stimulate inactive users to use mini-programs in various marketing situations. The traffic leading often occurs after several situations: click menus or links; followers scan QR codes; open mini-programs; reply to some keywords. Thirdly, take advantage of official accounts to improve the conversion rate of mini-programs. Iparllay makes up for the shortcoming that brands can’t communicate with users of mini-programs through diverse functions of official accounts used for interactions. Iparlly can help brands push personalized content in official accounts to certain fans, improving the conversion of users from mini-programs. Fourthly, maintain old customers and inspire them to purchase again. Iparllay not only tags and classifies the customers who place orders on brands’ WeChat official accounts but also improve the repurchase effectiveness of users’ mini-program about followers’ habits, interest and status through the private traffic pool. Iparllay push template messages, campaigns, mini-programs and articles with pictures for brands. Fifthly, track and monitor the real-time data from mini-programs. CDP of Iparllay can analyze data across platforms. Brands can obtain the data that customers interact with official accounts, mini-programs and webpages to know about the journey of users, the conversion under situations and optimize marketing decisions with the support of Iparllay.

Summary of service of Iparllay

Mini-programs within WeChat obtain the support of users in a short time because of their convenience and it also has unique disadvantages for e-commerce businesses. However, it’s difficult to manage and nurture users. The close relationship between mini-programs and WeChat official accounts makes it possible to manage users effectively. Overall, you can identify users of mini-programs accurately, lead the traffic and improve the conversion and the repurchase.