How to categorize followers by marketing automation
- iclick
- 2022-12-27
WeChat Official Account followers category management is the basis for WeChat fine operation and is also one of the core tasks of marketing automation.
We often categorize followers by their tags. But with more and more tags, this single-dimensional category method becomes inefficient. A more reasonable category method is to use more properties in addition to the tag, such as persona, gender, lifecycle stage, etc.
Persona property: According to the business type, potential customers who are interested in different products / services have the same common needs. In Parllay, we can use WeChat tags to identify them and display a completely different WeChat menu.
Basic information property：Geographic location (province and city) and gender (men and women) are the most basic properties and are provided on the WeChat Official Account Platform.
Behavior interest property: What followers did in the official account reflects his/her interest. These behaviors can be recorded by Parllay tags. By viewing these tags in WeChat CRM, you can quickly identify the followers with different interests.
Lifecycle stage property: This property reflects whether the followers have established a formal business relationship with the enterprise, that is, whether they have registered or paid to purchase the enterprise’s services. You can quickly find out which are the paying customers of the enterprise, which are the new followers, and which are the potential customers who have not purchased but have already registered.In Parllay, our marketing automation will realize the automatic category management of followers through workflow. By designing engagement scenes of different followers, once the followers who meet the requirements are selected in a specific scene, they will be immediately marked and categorized. After that, you can view specific follower portraits through different filtering conditions in Parllay WeChat CRM.
