How to do marketing better through official accounts of WeChat CRM in China
- iclick
- 2023-02-07
Do you want to expand your business and dominate a larger market share in the fierce competition of China? If you do, a localized marketing strategy is necessary and official accounts of WeChat CRM help you stand out in the market of China.
Background of social CRM
The world is ever-changing with the development of information technology. The speed of development is so rapid that companies are often abandoned by customers or markets due to their slowness. Therefore, almost all enterprises regard the ability to react to any change and new things as the key to existing in markets continuously. To follow the pace of the times, they must pay close attention to the latest technology for higher efficiency. That’s the reason why CRM was popular among lots of firms when it was proposed as a management concept and the appearance of a series of CRM tools also brought concerns from companies. However, nothing is everlasting in the world where technology is deemed as the driver of development. Communication Desire from individuals gives a push to the birth of various social platforms. Then social CRM replaced CRM to become the mainstream in the field of management. Humans’ lifestyle is also impacted by social channels greatly. Social media shorten the distance among people, communication gradually gets rid of the limitation of space. Moreover, social platforms become a place where information is disseminated effectively. Eventually, companies try to integrate it into their marketing for better conversion.
Which kind of social CRM is more suitable for marketing in China?
China, as a rapidly developing economy with a population of 1.4 billion, becomes one of the target markets that overseas companies want to enter the most. Of course, any firm must make localized strategies to improve customer awareness in a new environment. Nowadays, social media plays a more and more important role in people’s life. Now that we have mentioned social CRM and its influence above, WeChat in China must be introduced here for those overseas firms. WeChat is a social platform launched by Tencent in 2011. It can be known from its name that the function of WeChat focuses on supplying a high-quality channel for people to communicate online. If you are from an overseas country and not familiar with WeChat, you can deem it as China’s WhatsApp. The number of active users in WeChat is over 1.2 billion, which is the reason why WeChat can’t be neglected when you mention social media in China (Statista). WeChat accounts for 34% of China’s total data traffic (Walk the Chat). There is no such app that can occupy such a large market share in the world until now. Moreover, users not only use WeChat as their communication tool in daily life but they are also accustomed to using it at work. According to South China Morning Post, 90% of Chinese professionals prefer WeChat for workplace communications. Although e-mail is also often used by people at work, 70% of Chinese still prefer to choose WeChat for communications related to work (Marketing to China). 60 million users actively use WeChat for work. Therefore, if a foreign company want to promote its brand or business in China with social CRM, WeChat CRM must be the key to help you open China’s market.
Official account of WeChat CRM in China
WeChat is started as a platform to communicate, while it becomes a channel with more functions. The function of the WeChat official account was launched in 2012 and it was named as WeChat official account or WeChat official media. Designed as a tool for mass texting to connect brands and subscribed users and to replace messaging, WeChat official account is tailored for firms, governments and media. Then how should a business use WeChat official accounts for marketing? An official account of WeChat CRM is an ideal option for overseas companies to promote customer awareness in China.
How to use the official account of WeChat CRM effectively for marketing?
iParllay helps companies to create an official account where customers could have a better experience on the mobile end. Some details are given to display the overview of the whole solution.
- Official account of WeChat CRM from iParllay can push specific content for different followers through its personalized menus within the same official account. iParllay disseminates accurate content for each follower of companies, improving users’ experience.
- iParllay upgrades the function of presetting content to reply to followers for personalized interactions on the ground of followers’ properties and behaviours. Under the support of iParllay, companies can supply unique experiences for customers, recommending the content that they are interested in at a proper time, leading fans to download materials and register and helping firms to size the best opportunity to complete conversion.
- iParllay can identify the sales opportunity accurately. Automatic marketing of iParllay supports firms to send followers of WeChat official account pictures and information, output real-time conversion rate of each stage, analyze the effect of campaigns and identify potential clients with the guidance of certain marketing aims.
- Tags of multi-dimension and scenes owned by the official account of WeChat CRM in iParllay assist enterprises to establish exclusive tag systems. Businesses can tag followers from the official account of WeChat and pave a solid ground for tailored operations.
- Knowing the value of the brand official account of WeChat CRM, iParllay helps companies make full use of the functions of the WeChat official account to strengthen the connection between firms and target customers and finish the whole marketing process from identification and nurture of clients to conversion.
Based on the investigation of the target customers and its industry, iParllay designs the marketing procedure of clients’ WeChat official account to improve conversion rate continuously within a day at the fastest speed through professional WeChat marketing plans and strong automatic workflow.
Summary of the official account of WeChat CRM in China
The official account of WeChat CRM is an effective tool to support overseas companies improve their’ customers’ awareness in China and promote conversion. iParllay, with rich experience and excellent service in marketing through the official account of WeChat, must be the best option for overseas companies to expand their business in China and stand out from the fierce competition.
