How to find sales leads in WeChat official account？
- iclick
- 2023-01-04
The WeChat official account has become an important platform for companies to promote products and services, so the opportunity of communication between users and enterprises have increased significantly.
How to find users with purchasing needs in the WeChat official account in a short time, quickly realize sales lead mining, improve sales lead management, and promote purchase, becoming a challenge that every enterprise must overcome when operating WeChat.
Users who have an intention to buy but have not yet made a deal are called sales leads.
In the WeChat official account, although we can see a lot of user-related information, such as new users, reading rate of articles. However, it is difficult to find out who clicked on the menu to enter the online store of the company, which generated an interest in purchasing products.
Or after a promotion, it is impossible to identify whether a large number of unfollowed users came just because they received promotional gifts and left at the end of the campaign.
Therefore, although there are a large number of users in the background of the WeChat official account, how to find these sales leads that play an important role in the marketing and sales of the enterprise is the key to helping enterprises achieve higher profits.
Ignoring the management of sales leads can lead to the loss of a large number of sales leads and miss valuable sales opportunities.
Short-term marketing campaigns aimed at user growth masked the fact that the long-term production ratio was unhealthy.
For those users who have specific behaviors, such as clicking on the electronic mall in the corporate menu, that it is a group of people who are more interested in the products.
Parllay will record their personal attributes in the system according to their behavior, and help companies find those who are interested in buying products, which is what we call sales leads.
When an enterprise accesses its Wechat official account background to Parllay, Parllay will track the users comprehensively. Users’ click menus, scan QR codes, registered members and other behavior information will be fully recorded in the user’s personal behavior. This will facilitate the management and communication of different customer。
For those who have specific behaviors, such as clicking WeChat Mall, it is a group of people who are more interested in corporate products. Parllay records them in the system according to their life cycle, behavioral interests, and geographic geographic attributes, and calls them “sales opportunities,” which we call sales leads. To find more sales clues with Parlly will shift the focus of marketing to marketing returns, from simple content output, brand promotion, to product-effect integration and data-driven marketing stage.
