The importance of HubSpot in China for marketing According to the survey conducted by Social Media Today, 72% of respondents believe that their industries will enter the age of automation, and it is estimated that the spending on global marketing automation will reach 25.1 billion dollars by 2023 in the marketing automation report released by Forrester. Marketing automation has become a necessary option nowadays, which indicates that marketing tasks are implemented, managed, and finished automatically with the help of professional tools. Businesses can save cost and time, obtain real-time data, make personalized marketing plans and improve conversion rates through marketing automation. HubSpot, as a unicorn company in the field of marketing automation, must be mentioned here. The number of HubSpot’s followers on popular social media, such as Twitter and Facebook, is more than 6 million. With more than 7 million monthly visits on Blogger and its huge active fan base, HubSpot has served 113000+customers successfully. The success of HubSpot is inseparable from its inbounding marketing and powerful functions. The existing product matrix of HubSpot combines marketing, sales, service, content management and operations on the ground of CRM. China, as an existing market, becomes more and more companies’ ideal choice in their business expansion. However, many enterprises that wants to expand their business in China are facing the following problems.

• Be confused about global regulations and lack customer awareness; can’t afford various tools for development integration; don’t know about tools suitable for marketing in China
• Traditional marketing method, such as e-mail marketing, is not effective in China. People seldom use e-mails to deal with professional matters in China and only about 5% of Chinese open their e-mails every day
• It’s difficult to update real-time data jus through local CRM tools. What’s worse, HubSpot, as the most famous platform to manage leads collected from major marketing channels, can’t be used for marketing in China directly.

  Marketing automation has become an irresistible trend in the field of marketing and HubSpot, as a unicorn company, has an incomparable advantage in the field of marketing automation. Moreover, there is still no company with such strong advantages of marketing automation in China. Therefore, it’s important to take advantage of HubSpot in China for better marketing.

  WeChat Integration for business expansion in China

  However, how do companies make full use of HubSpot’s advantages of marketing automation in China? It’s necessary to get familiar with the situation in China. Different social channels are popular in China and influence Chinese people’s life and work. With the appearance of SCRM, social media is being paid more and more attention by companies. Therefore, the social channels of China are significant elements that firms can’t neglect for better marketing in China. WeChat integration is an inevitable trend to expand business in China. According to WeChat’s data released on 10 January 2023, in 2022, the total views of the original content on the WeChat Channel (video account) increased by 350% year on year and WeChat’s daily active advertisers expanded by over 30% year-on-year. More and more companies are aware of the importance of WeChat in brand marketing and promotion. Many users will leave leads on WeChat when they view or click some link or advertisement shared by some companies, moreover, more and more users are accustomed to communicating with colleagues through WeChat even dealing with some trivial tasks on WeChat. As the one of most popular channels in China, WeChat must be an important channel to generate leads. So any company trying to improve brand awareness in China needs to put their priority on WeChat in China. It’s generally acknowledged that leads from various channels need to be collected and analyzed through one platform to improve the efficiency of marketing. Therefore, professional CRM tools need to integrate with WeChat.

  HubSpot WeChat integration of iParllay

  It’s a common phenomenon that HubSpot integrated with popular social media in other countries, but the condition in China is different. To solve the tough problem for companies that have difficulties in the marketing of China, iParllay supplies the solution of HubSpot WeChat integration, which can help Firms search, identify and capture leads generated from the business’s official account automatically and effectively. Leads on WeChat can be synchronized to HubSpot through HubSpot WeChat integration so that it’s more convenient for companies to know about the properties of customers from WeChat and track their behaviours. The solutions provided by iParllay can be divided into the following parts.

  • With the popularity of WeChat, more and more people are accustomed to using it not only in daily communication but at work. Therefore, WeChat is one of the most important tools to collect leads for marketing in China. HubSpot WeChat integration helps companies synchronize leads from WeChat with a higher efficiency, analyze data comprehensively and supply a basis for making successful marketing strategies.
  • Firms can know about customers’ habit deeply from the reports obtained through the service of HubSpot WeChat integration. Various custom reports will be created on the ground of the leads synchronized to HubSpot. Reports can give a visual presentation of lead generation and conversion in the market of China
  • Webhooks API is also available to options of companies. Firms can send messages to inform business customers’ behaviours and track and update customers’ experiences through the HubSpot WeChat integration of iParllary. Reflect corresponding customers’ properties on WeChat.