One-Stop Digital Marketing & Admission Solutions for International Schools in China

Education Groups, New Schools, Bilingual Schools, and IB Schools

Focus on digital transformation, build word-of-mouth on school branding, speed up conversions from marketing to admission lifecycles, data visualization by BI reports

One-Stop Digital Marketing & Admission Solutions

For Group Management teams, School’s Marketers, and Admissions Officers.

Group Levels

Marketers

Admissions Officers

— Solutions for school business lifecycles —

Multi-channel word-of-mouth branding & marketing
Manage your marketing campaigns in an automatic and unified way
Out-of-the-box Integrations with OpenApply

For Group & Management Level

1. To drive Word-of-Mouth branding in digital marketing ways

● Schools should devise ways to enhance direct traffic, and organic search rankings and optimize their digital presence in the long term to build trust and credibility
● Agencies acquire traffic & leads through SEO, SEM, ePR, PPC, events, and campaigns, and allocate the same leads to all schools as they wish to get your commission
● Based on the school's positioning, region location, target audience, and different stages from marketing to admission, provide a spreading Inbound matrix strategy that accurately covers the entire lifecycle

2. Optimize your marketing ROI in the long term

● Search engines: website, 360, Sougou, Bing, Google, Baike, Zhihu, Baijiahao etc
● Social media: WeChat, RED(Xiaohongshu), TikTok, BilliBilli etc
● Brand accounts: website, WeChat Official Account, Shorts, Weibo, RED etc
● SEO & ePR: Souhu, Douban, industry media conversion to admission
● iParllay help schools to manage campaigns and events from all local channels, and tracking each channel's ROI from leads conversion to admission

3. To build a Co-op management mechanism to maximize results and fully utilize the group's advantage

● Branding, SEO & ePR optimization: website, Baidu and social media SEO & ePR
● Building and Optimizing brand accounts: WeChat Official Accounts, content marketing, OpenDay marketing
● Frequency of market and enrollment work reports, mechanism and data report presentation form, Group level resources distribution to each campus through BI dashboards and Reports

For Group & Management Level

1. To drive Word-of-Mouth branding in digital marketing ways

● Schools should devise ways to enhance direct traffic, and organic search rankings and optimize their digital presence in the long term to build trust and credibility
● Agencies acquire traffic through SEO, SEM, ePR, PPC, events, and campaigns, and allocate the same leads to all schools as they wish to get your commission
● Based on the school's positioning, region location, target audience, and different stages from marketing to admission, provide a spreading Inbound matrix strategy that accurately covers the entire lifecycle

2. Optimize your marketing ROI in the long term

● Search engines: website, 360, Sougou, Bing, Google, Baike, Zhihu, Baijiahao etc
● Social media: WeChat, RED(Xiaohongshu), TikTok, BilliBilli etc
● Brand accounts: website, WeChat Official Account, Shorts, Weibo, RED etc
● SEO & ePR: Souhu, Douban, industry media conversion to admission
● iParllay help schools to manage campaigns and events from all local channesl, and tracking each channel's ROI from leads conversion to admission

3. To build a Co-op management mechanism to maximize results and fully utilize the group's advantage

For Marketers

1. More efficiency on omnichannel conversions, less repetitive efforts

● Target more audience from the right channels, and build up your own multi-channel branding matrix online
● Enhance branding, and attract more qualified leads from organic traffic for better ROI
● Create an end-to-end loop from lead conversions to final enrollment, greatly optimizing and improving your ROI from branding, marketing, to admission

2. No more struggling with manual spreadsheets from marketing to admission

Say goodbye to the current troublesome that happening:
● Export data manully from 麦客, 问卷星, 金数据, Baidu, Xiaohongshu, and WeChat OA backend etc
● Summarize and organize the spreadsheet, follow up on leads through manual phone calls, notify events
● Compare enrollment data manually from multi-channels souces of leads in OpenApply etc

3. Streamlines your marketing campaigns and enhances lead conversions on WeChat by Automation

● Extends your WeChat OAs to automatically operate the customer journey of the event that happens weekly or monthly, like OpenDay, school visits and webinar, etc
● Ensure you constantly provide excellent customer experience that is personalized to their needs based on your CRM database on WeChat
● You have the option to engage with your qualified leads through every local channels, which lets you deliver relevant communications to nudge leads down the funnel

4. No more struggling with spreadsheets for whole lifecycles

● iParllay CRM supports bulk import of legacy data, automatic data deduplication, and creation of reports and generating dashboards based on your roles and team permissions
● Supports customizable dashboard & reports with multiple and visualized chart types
● Real-time data updates, check marketing and enrollment progress at anytime

For Marketers

1. More efficiency on omnichannel conversions, less repetitive efforts

● Target more audience from the right channels, and build up your own multi-channel branding matrix online
● Enhance branding, and attract more qualified leads from organic traffic for better ROI
● Create an end-to-end loop from traffic acquisition to lead conversions to admission conversion, greatly optimizing and improving your ROI from branding, marketing, to admission

2. No more struggling with manual spreadsheets from marketing to admission

3. Streamlines your marketing campaigns and enhances lead conversions on WeChat by Automation

● Extends your WeChat OAs to automatically operate the customer journey of the event that happens weekly or monthly, like OpenDay, school visite and webinar, etc
● Ensure you constantly provide excellent customer experience that is personalized to their needs based on your CRM database on WeChat
● You have the option to engage with your qualified leads through every local channels, which lets you deliver relevant communications to nudge leads down the funnel

4. No more struggling with spreadsheets for whole lifecycles

For Admissions officers

1. Enpower Admission Teams based on WeCom

● Connect external user experience on WeChat & internal enrollment process management by iParllay WeCom-SCRM
● Faster and instant communication through WeCom SOP, parents using WeChat DO NOT need to download the App
● Personalised triggered Welcome message
● Auto-reply SOP task is running even out of the working time
● Targeted Push materials that were sent to parents' WeChat with tracking reports like Opens, Open times, and Shares
● Input parents and relevant children info at any time on the mobile WeCom sidebar

2. iParllay Free CRM Software With Something for Everyone

Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business:
● See Everything About a Lead in One Place: Go way beyond names and emails
● Every interaction with a lead is stored in a tidy timeline, including WeChat engage, emails, events, and notes
● Log Sales Activity Automatically: iParllay's free CRM tools track customer interactions automatically – whether they’re in WeChat ecosystem, an email, across social media, or joined an event.
● Sync with WeCom, Gmail or Outlook using iParllay SCRM, and capture every call, sessions, or meeting as it happens.

3. iParllay's Deal pipeline software helps you manage your admission stage deals

● The deal pipeline recognizes when you add new deals from an existing contact or family record in the iParllay CRM and updates it automatically
● Create a custom pipeline easily using iParllay's drag-and-drop editor. Empower your admission team to own their process. Let them add or modify deal stages and properties without the help of IT
● Work deals wherever you are: Monitor leads and performance on the move with the iParllay WeCom mobile app, all happens within WeChat
● Unique & Seamlessly OpenApply Integration: automatically synchronizing to each stage of iParllay Deal Pipeline when users' data is routed into OpenApply;

For Admissions officers

1. Enpower Admission Teams based on WeCom

2. iParllay Free CRM Software With Something for Everyone

3. iParllay's Deal pipeline software helps you manage your admission stage deals

“How to measure the marketing ROI from multiple channels, automate the entire enrollment process, provide parents with a consistent user experience on WeChat, track sources of leads to the entire enrollment conversions, and generate Reports for whole lifecycles are the opportunities and challenges that AISL Education Group and our schools face in the current digital era.
We have been looking for a one-stop solution that connects the lifecycles of marketing and enrollment, which can help us make better decisions by data-driven. iParllay provides CRM software for all the AISL Harrow Schools in China and keeps helping us explore the multi-channel word-of-mouth marketing, campaigns, and OpenApply integration. We look forward to providing parents and students with a better experience soon with iParllay's excellent services and technical supports.”

“iParllay is an extremely powerful Marketing Automation software. And it is the only tool we have found that can integrate HubSpot with WeChat.
However, we chose them not only because they are the only option, but also because they have a really professional support team that can help us streamline our processes and meet our customized needs for our specific scenarios. We have been able to automatically reply to our segmented prospects on our WeChat OA, score their intention, and track their lifecycles throughout the entire recruitment process. This has saved a lot of time and energy both for our marekting and admissions teams.”