Increase Contact Acquisition Channels and Increase Lead Conversion Rates
- iclick
- 2023-01-04
HubSpot’s Inbound Marketing model integrates email, social media, and website design into a four-step process.
Through SEO, production of high-quality content, etc., users can actively understand the enterprise when using search or social networks, and be converted into website access users;
The access users of the enterprise web pages, some have the willingness to purchase, and leave the corresponding contact information by filling out forms or binding social accounts, and become potential customers of the enterprise;
Email potential customers, make phone calls, keep track of them, and finally close deals, turning users into purchased customers.
After the customer reaches the transaction, the company will continue to provide follow-up services including customer service to satisfy the customer and ultimately form a good effect.
It is not difficult to see from the inbound marketing process that the contacts obtained and managed by HubSpot are from the web page and have left contact information. There are two obvious shortcomings. First, WeChat has gradually become an important channel for online marketing. Its business value has gradually been recognized by domestic and foreign companies, but web marketing cannot reach WeChat users. Then, HubSpot marketing is based on the premise that visitors have contact information. The integration developed by Parllay can solve these two questions.
WeChat has a large user base. With the advantages of mobile terminal, natural social and location positioning, each information can be pushed, so that each individual has the opportunity to receive this information, and then help the merchant achieve point-to-point precision marketing. The leads obtained through WeChat promotion are directly synchronized to HubSpot and become contacts, which greatly increases the access channels of contacts.
Due to the interactive ability of WeChat official account, Parllay can reach users who are not registered in the promotion, that is, fail to become HubSpot contacts. This is the remarketing in the function introduction. To give a simple example, through the promotion activities, 1000 people subscribed the WeChat official account, and 500 of them were synchronized to HubSpot as contacts. At this time, the contact conversion rate was 50%. Then, Parllay filters out the remaining 500 unregistered users and conducts a second round of marketing promotion. If 100 of them leave a contact in the new promotion to become HubSpot contacts.The contact conversion rate is increased to 60%. Parllay’s WeChat remarketing capabilities for unregistered users perfectly compensate for HubSpot’s shortcomings in this area.
