WeChat is the product of the development of information and technology.

With the popularity of the Internet, numerous social apps flood into the market, but there is no doubt that WeChat is one of the most successful. Since it was developed by Tencent, one of the most famous firms in the world, people’s life has been changed by it gradually. Although WeChat is always regarded as a social platform, diverse mini-programs help it acquire many more users than other general social apps. According to statistics from Tencent, In the first quarter of 2022, WeChat already had 1.6 billion users and most of its users are from China. Moreover, as time goes on, the number is updating.

As a social channel, WeChat not only changes people’s communication ways but also influences the marketing methods of businesses. To expand brand awareness, companies must choose a marketing method that keeps pace with the times. The advent of social media has challenged traditional marketing, therefore, firms must choose new marketing tools for survival. Facing diverse social channels, how should they choose? The user base is one of the essential factors that companies should consider. One of the aims of Marketing is to extend the brand and the popularity of the company. The choice of a platform with a huge user base is half of success for a company. Based on the user base of WeChat, it is one of the ideal options for firms to enter China’s market certainly.

B2B marketing indicates strategies used by firms to help them promote their service or products towards an enterprise or organization.

 It’s one type of marketing focusing on the demand and preference of people responsible to purchase within companies and convert them into loyal clients. However, it’s not easy to locate customers’ needs and obtain leads about potential customers. B2B marketing groups of companies are often troubled by the following problems. First, they can’t acquire comprehensive and effective leads. Being immersed in the flood of information, companies enjoy the convenience brought by information but feel confused sometimes. Numerous platforms providing information make it difficult to identify the most efficient. Second, they just get useful information from a single channel, which causes the source of information to be unstable. Nowadays, the development of technology accelerates the speed of upgrading information. It’s tough for companies to get comprehensive information just through one channel. What’s more, dependence on one channel is harmful to business growth in the long term. Third, they are not clear what effective leads are. Acquisition of information from channels is just the first step of b2b marketing in a company. The key stage is to identify effective leads accurately. Of course, the marketing group needs much energy and time to filter high-quality leads from the flood of information. Fourth, they can’t manage these leads effectively. To improve conversion rate, b2b marketing groups must master the ability to manage leads effectively. Besides that, Companies aiming at entering China’s market also need to know how to do b2b marketing in China.