Dynamic CRM Integration

1 Emphasize the solution of cross-platform user behavior tracking between Parllay Wechat CRM and Sitecore

we get the WeChat openID which is the core of the two systems. They track the user’s behavior on Wechat and website respectively. When the users complete the registration of Microsoft Mall through WeChat, or purchase, Parllay will update the users’ lifecycle status synchronously to achieve the goal of dynamic updating of the customer portrait.

2 To optimize Wechat data operations using the customer lifecycle

After Parllay integrated with Dynamic CRM and Sitecore systems, it will synchronize customers’ lifecycle data. Marketers can not only realize the expectation of WeChat users based on behaviors and interests but also can design marketing campaigns by viewing their trading status. The continuous increase of the overall proportion of paid customers among WeChat users (trend chart) can intuitively analyze the growth of Microsoft’s retail online businesses.

3 Personalized experience development extends from website to WeChat

The integration solution aims at the real-time promotion for users who visit different products of Microsoft Mall and pushes promotional codes for the WeChat jumping website users at the same time. After the unified management of users’ Wechat and website behaviors, customers website browsing embodiment and recommendation can be continuously optimized.

4 Increasing customers contact way:  mail+wechat

Microsoft Retail may adopt the method of E-mail + Wechat template message + directional push after the customers finished the related market actions(such as registration or payment etc):

a template message or important information can be used for birthday reminders to a specific customer group, while not limited by the Wechat fixed push number of times(each person can receive up to 100,000 template messages per month)

Besides, mail push will be after the regular purchase, promotional activities will send a directional push by WeChat standards.