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CRMMarketing in China

The Core Functions of CRM?

By 2023年5月16日 No Comments

Does it worth to have the WeChat-CRM at the beginning?

What is CRM? This article will introduce you to CRM systems.

The functionality of CRM software covers the entire lifecycle of customer management, including user management, marketing management, lead management, sales management, order management, data analysis, and more.

User Management

Omni-channel customer acquisition: Support multiple channels for customer access, including API access, bulk import, input, and lead allocation

User tracking: Customer allocation, follow-up, conversion, full tracking, and accurate correction of marketing strategies Customized tags: Track and record customer behavior, identify high-value leads 360° customer profile: Comprehensive profiling of customer information。

Lead Management

 

Lead collection and follow-up: Real-time tracking and automation of the entire sales process, from leads and opportunities to orders and payments.

Lead import: Creation and import of sales leads with automatic population of location details based on phone numbers.

Lead nurturing: Setting up automated marketing actions at various stages and key touchpoints of the customer journey to continue nurturing leads and increase conversion rates.

Lead assignment: Filtering and automatically assigning leads to salespeople based on predefined criteria..