Does it worth to have the WeChat-CRM at the beginning?
- iclick
- 2023-04-26
A lead customer refers to a potential consumer who has a demand for a product or service but has not made a purchase yet. Digital marketing is the promotion and marketing of products or services through digital channels and online platforms, including but not limited to search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, etc.
Acquiring customers from China through digital marketing can be done through the following methods:
Search Engine Optimization (SEO): By optimizing website content and structure to improve its ranking on search engines, thereby increasing the visibility of the website in search results and attracting potential customers. Chinese keywords can be used for optimization to cater to the search habits in the Chinese market.
Search Engine Marketing (SEM): By placing advertisements on search engines through bidding for keywords, the ads are displayed in search results, thereby attracting potential customers. Local Chinese search engines such as Baidu can be used for advertising.
Social Media Marketing: By creating brand accounts, publishing engaging content, and interacting with potential customers on popular Chinese social media platforms such as WeChat, Weibo, Douyin, etc., guiding them to visit websites or participate in purchasing activities.
Email Marketing: By building an email list and regularly sending emails to potential customers with promotional information, discounts, etc., guiding them to visit websites or make purchases.
Content Marketing: By publishing high-quality content, such as articles, images, videos, etc., on Chinese social media platforms, blogs, forums, etc., attracting potential customers and guiding them to visit websites or make purchases. The content should align with the cultural and language characteristics of the Chinese market.
Online Advertising: By placing advertisements on Chinese internet platforms, including banner ads, native ads, video ads, etc., attracting potential customers to click on the ads and guiding them to visit websites or make purchases.
It’s important to note that digital marketing for the Chinese market requires an understanding of the market environment, cultural habits, laws and regulations in China, and customization of marketing strategies based on different products or services to ensure effective acquisition of potential customers and their conversion into actual customers. Compliance is also a crucial consideration in digital marketing, and it’s important to adhere to relevant laws and regulations in China and avoid risks of non-compliance.
