What is a marketing automation platform? 3 marketing automation platform recommendation。
- iclick
- 2023-06-05
What is a marketing automation platform? 3 marketing automation platform recommendation, let enterprise marketing twice the result with half the effort。
The value of a marketing automation platform
2.1 Service pain points
1) Unintegrated data: ️ has accumulated a large amount of member data and customer data, but it has not been effectively integrated
2) Extensive management: marketing activities are still wide-spread and extensive, with high cost and even aversion to customers
3) Business risk: The whole life cycle of customers is relatively dependent on labor, which leads to the risk of human departure and high labor cost
4) Low marketing efficiency: marketing execution relies on manual labor and cannot efficiently execute multiple marketing scenarios at the same time; In the process of marketing development, real-time insight is not timely, unable to timely capture the marketing dynamics
5) Effect evaluation is difficult: the follow-up evaluation of marketing relies heavily on manual labor, and the pressure of data processing is great; It is not convenient to do AB test and cannot dynamically adjust the marketing plan。
2.2 Value
- Improve marketing efficiency and reduce marketing costs.
- Rich user portraits to achieve precision marketing
- Diversified contact points to achieve personalized marketing
- Rich data dimension, real-time understanding of marketing effects, capture high-quality customers
Recommended! Let the enterprise marketing with half the effort twice the result of 3 marketing automation platform
Now, the Internet traffic has become increasingly saturated, the difficulty and cost of enterprises to get customers is rising. More and more enterprises want to find ways to improve marketing efficiency, and gradually aim at some marketing automation platforms. Compared with traditional marketing, using marketing automation platform for marketing activities has many advantages, such as tracking the data obtained by the whole process and all channels, automatically executing repetitive operations that used to cost a lot of manpower, and more refined operation and transformation of clues.
For those enterprises that are still in the preliminary stage of understanding marketing automation, how to choose the right platform in the complicated market environment? What are the hot marketing automation platforms? What are their respective characteristics? Hope the following content can give you some reference.
1 Marketo
Marketo is a relatively mature marketing automation platform, which is most suitable for medium-sized enterprises with a large demand for marketing functions.
The main functions of the platform include marketing automation (improve marketing efficiency and conversion rate through automatic grouping of users and automated marketing plans), AI prediction and data expansion system (recommend content corresponding to visitors through data supplement, user behavior tracking and AI prediction), marketing data BI system (connect various data in enterprise marketing process, Form visual data Kanban, carry out ROI tracking, improve enterprise decision-making ability).
It is worth mentioning that it is a single tool that provides email automation. But it can take full advantage of email automation by integrating with other tools, so Marketo supports a wide range of interfaces and a freer experience. For example, it integrates well with Salesforce, and many of its marketing solutions are ready-to-use.
2 HubSpot
Like Marketo, HubSpot offers a full suite of digital marketing tools to truly participate in the marketing process, targeting marketing executives at small and medium-sized businesses with 10 to 1,000 employees.
The platform functions cover three categories, the first is always centrally located automated marketing system, which provides SEO, social media, web page production and optimization, website scoring and other tools products; The second is CRM, which visualizes data and automatically tracks customer behavior. Finally, there is the sales system, which serves as a tool to connect sales people with customers.
One of its biggest highlights is that it provides some free functions related to CRM. However, because it is free, it still has fewer functions compared with professional CRM systems. In order to get a better experience, you may have to buy other products of his family.
3 Iparllay
The platform is one of the marketing automation platforms in the Chinese market, providing one-stop SCRM marketing automation solutions to help enterprises succeed in gaining customers, mainly for large and medium-sized enterprises in the B2B and B2C industries.
The platform is further divided into three functional categories: Marketing automation platform (an all-channel customer acquisition tool for potential customer cultivation and MA all-channel interaction at the same time), social sales platform (social communication between sales team and customers, intelligent social sales tool based on enterprise marketing), system docking platform (data automation, social data docking and integration with data from other three platforms).
The core of iparllay to maintain its competitiveness lies in the stability of its products, the strong openness of its platform and the constant updating and accumulation of customer cases.
